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Do something for the millennials
The generation that got screwed when they graduated after the Great Recession, paid off their students loans, got screwed constantly. Some are saying “happy for you.” Many are pissed.
27 replies
= new reply since forum marked as read
= new reply since forum marked as read
I actually self identify as a Zillennial or Zennial (a micro gen born 1992 or 1993 to 1998 or so)
Zennial
https://www.urbandictionary.com/define.php?term=Zennial
Zennials are those of us born in the micro-generation occurring between 1992 and 1998 – in the blurring of time that manifested itself between the Millennials (roughly 1980/81/82 to 1994/95/96) and Generation Z (roughly 1995/96/97 to 2010/11/12).
There has been a lot of debate as to whether the last cutoff year for Millennial Gen is 1994 (as some start the 15 year Millennial gen in 1980), 1995 (my preferred cutoff and cited on Urban Dictionary a lot), or 1996 (now becoming more popular as the cut-off date as the generations mature and congeal). Therefore, to arrive at the Zennial micro-gen years, take the middle of those 3 years (1995) and extend it 3 years before (1992), and then 3 years after (1998).
Some of us remember 9/11 clearly (the oldest Zennials were 9), others barely so (the youngest Zennials where 3 or nearly so) – but we all were raised with the consequences of our changed society afterwards.
• On one side, we’re considered lazy. We don’t want to work in the real world, our shelves are lined with participation trophies and “activism” is a dirty word.
• On the other side, we’re the new world saviour. We work hard with the technology that’s native to our lives and find that activism is the only way we know how to change the political and economic world.
This dichotomy is the life of a Zennial. How can we save the world with fiery activism and technology while also being too lazy to amount to much of anything?
If you were still in single digits in terms of age when 9/11 happened, but also are old enough to remember it, even if somewhat hazily, then you are a Zennial.
https://www.urbandictionary.com/define.php?term=Zennial
Zennials are those of us born in the micro-generation occurring between 1992 and 1998 – in the blurring of time that manifested itself between the Millennials (roughly 1980/81/82 to 1994/95/96) and Generation Z (roughly 1995/96/97 to 2010/11/12).
There has been a lot of debate as to whether the last cutoff year for Millennial Gen is 1994 (as some start the 15 year Millennial gen in 1980), 1995 (my preferred cutoff and cited on Urban Dictionary a lot), or 1996 (now becoming more popular as the cut-off date as the generations mature and congeal). Therefore, to arrive at the Zennial micro-gen years, take the middle of those 3 years (1995) and extend it 3 years before (1992), and then 3 years after (1998).
Some of us remember 9/11 clearly (the oldest Zennials were 9), others barely so (the youngest Zennials where 3 or nearly so) – but we all were raised with the consequences of our changed society afterwards.
• On one side, we’re considered lazy. We don’t want to work in the real world, our shelves are lined with participation trophies and “activism” is a dirty word.
• On the other side, we’re the new world saviour. We work hard with the technology that’s native to our lives and find that activism is the only way we know how to change the political and economic world.
This dichotomy is the life of a Zennial. How can we save the world with fiery activism and technology while also being too lazy to amount to much of anything?
If you were still in single digits in terms of age when 9/11 happened, but also are old enough to remember it, even if somewhat hazily, then you are a Zennial.
Zennials: The In-Between Generation
We revisit two consumer groups brands know well, Millennials and Gen Z, spotlighting their similarities and differences, while uncovering the micro-generation sandwiched between. Meet the Zennials
https://www.wgsn.com/insight/p/article/88103
Demographics have traditionally defined groups of people across a 15-year time span who boasted similar attitudes and behaviours. But in a period of tech-celleration and rapid innovation, 15-year spans may no longer be adequate when it comes down to accurate labelling.
Micro-generations (also known as "fringe" or "cusp" groups) offer brands the ability to better understand consumer attitudes (and how they change within 15 years and where they intersect), which can transform the way brands market their products. Cusp groups such as Zennials straddle two demographics and typically embody characteristics of both generations. While Millennials and Gen Z are two groups with distinct identities and expectations around messaging, Zennials represent a cluster of consumers with blended expectations. Brands can either choose to go after one segment or opt for more general messaging that taps into the Zennial psyche, ultimately catering to both groups who have a combined spending power of nearly $3tn.
In this report, we uncover the complexity of generational groupings, highlighting the differences between Western Millennials and Gen Z, and articulating Zennials, the micro-generation, operating between the two. This report is based off findings in a quantitative survey of 1,395 Zennials via Instagram polls and a focus group of 100 Zennials. The results will help brands better understand two consumers they already know well, but don’t necessarily understand the differences between. It may also help create more targeted consumer personas that straddle both groups. Some names of survey participants have been changed.
We revisit two consumer groups brands know well, Millennials and Gen Z, spotlighting their similarities and differences, while uncovering the micro-generation sandwiched between. Meet the Zennials
https://www.wgsn.com/insight/p/article/88103
Demographics have traditionally defined groups of people across a 15-year time span who boasted similar attitudes and behaviours. But in a period of tech-celleration and rapid innovation, 15-year spans may no longer be adequate when it comes down to accurate labelling.
Micro-generations (also known as "fringe" or "cusp" groups) offer brands the ability to better understand consumer attitudes (and how they change within 15 years and where they intersect), which can transform the way brands market their products. Cusp groups such as Zennials straddle two demographics and typically embody characteristics of both generations. While Millennials and Gen Z are two groups with distinct identities and expectations around messaging, Zennials represent a cluster of consumers with blended expectations. Brands can either choose to go after one segment or opt for more general messaging that taps into the Zennial psyche, ultimately catering to both groups who have a combined spending power of nearly $3tn.
In this report, we uncover the complexity of generational groupings, highlighting the differences between Western Millennials and Gen Z, and articulating Zennials, the micro-generation, operating between the two. This report is based off findings in a quantitative survey of 1,395 Zennials via Instagram polls and a focus group of 100 Zennials. The results will help brands better understand two consumers they already know well, but don’t necessarily understand the differences between. It may also help create more targeted consumer personas that straddle both groups. Some names of survey participants have been changed.
Are You Confused by the Current Generational War? Congrats, You May Be a Zennial
If you were born somewhere between 1992 and 1998, don't identify with either end of the current generational war between millennials and Gen Z, wonder if you're too old for TikTok, and still (kind of, sometimes) like skinny jeans, you just might be a zennial!
https://www.popsugar.co.uk/smart-living/what-are-zennials-48197442
Zennials are a special, almost mini generation that's often referred to as the "peacekeepers." We had dial-up internet but also had cell phones in middle school. We remember life before fancy Apple products got fancy but still grew up with some variety of an iPod. We played the Nintendogs video game and collected Webkinz. We had a MySpace account, but only for one or two years. Our parents convinced us that our Beanie Babies would be worth a lot of money someday, and quite frankly, we wish that had been true, because many of us who were privileged enough to go to college are now drowning in student-loan debt.
For zennials, fashion is probably one of the most confusing aspects of our generational gap. Since Gen Z has cancelled skinny jeans, we're all extremely confused, since we already did boot-cut and straight-leg jeans in elementary and middle school. I wore those low-cut, baggy jeans already, and I was ecstatic when they went out of style and in came skinny jeans. I also happily embraced the "boyfriend" and "mom" jean trend when I was in college, but I still busted out my skinny jeans for class and college parties. Now, apparently, I can only wear straight-leg jeans, but all I can think about are the horrific memories I have of rocking JNCO jeans and camouflage gaucho pants — if you're a zennial, you know the ones I'm talking about!
Senses of responsibility as a zennial are also a complete mystery. Many of us were told that "college is the only option" for having a bright future, so while some of us now have crippling debt from that education, we also barely have jobs and might even still live with our parents. But also, some of us are parents. I genuinely cannot keep a single house plant alive and still call my mom daily for help, but some of my friends are married with children. A large amount of millennials have established careers and are "adulting" with their "doggos" (didn't Gen Z cancel those words, too?), while many from Gen Z are doing away with hustle culture and traditional educational paths and don't want a traditional family anymore. Zennials are in the middle, wondering where they fit into it all.
I've heard some people say the world changed before zennials' eyes, and that's part of the reason many of us struggle with a variety of issues. For some of us, the 9/11 terrorist attacks are one of our very first memories, and we saw one of the biggest shifts in the world at such an early age. Technology changed from home phones with cords to cell phones when we were in elementary school, home computers and monitors changed to handheld devices, the internet changed from dial-up to high speed, and so much more. I still played outside constantly as a child, but I also had a cell phone before I was 10. Being exposed to so much change in a very short period of time at a young age was confusing, and personally, I believe it left a lot of zennials feeling like we didn't have much control over the world around us (which, as I've gotten older, I realise is a theme for pretty much everyone).
snip
If you were born somewhere between 1992 and 1998, don't identify with either end of the current generational war between millennials and Gen Z, wonder if you're too old for TikTok, and still (kind of, sometimes) like skinny jeans, you just might be a zennial!
https://www.popsugar.co.uk/smart-living/what-are-zennials-48197442
Zennials are a special, almost mini generation that's often referred to as the "peacekeepers." We had dial-up internet but also had cell phones in middle school. We remember life before fancy Apple products got fancy but still grew up with some variety of an iPod. We played the Nintendogs video game and collected Webkinz. We had a MySpace account, but only for one or two years. Our parents convinced us that our Beanie Babies would be worth a lot of money someday, and quite frankly, we wish that had been true, because many of us who were privileged enough to go to college are now drowning in student-loan debt.
For zennials, fashion is probably one of the most confusing aspects of our generational gap. Since Gen Z has cancelled skinny jeans, we're all extremely confused, since we already did boot-cut and straight-leg jeans in elementary and middle school. I wore those low-cut, baggy jeans already, and I was ecstatic when they went out of style and in came skinny jeans. I also happily embraced the "boyfriend" and "mom" jean trend when I was in college, but I still busted out my skinny jeans for class and college parties. Now, apparently, I can only wear straight-leg jeans, but all I can think about are the horrific memories I have of rocking JNCO jeans and camouflage gaucho pants — if you're a zennial, you know the ones I'm talking about!
Senses of responsibility as a zennial are also a complete mystery. Many of us were told that "college is the only option" for having a bright future, so while some of us now have crippling debt from that education, we also barely have jobs and might even still live with our parents. But also, some of us are parents. I genuinely cannot keep a single house plant alive and still call my mom daily for help, but some of my friends are married with children. A large amount of millennials have established careers and are "adulting" with their "doggos" (didn't Gen Z cancel those words, too?), while many from Gen Z are doing away with hustle culture and traditional educational paths and don't want a traditional family anymore. Zennials are in the middle, wondering where they fit into it all.
I've heard some people say the world changed before zennials' eyes, and that's part of the reason many of us struggle with a variety of issues. For some of us, the 9/11 terrorist attacks are one of our very first memories, and we saw one of the biggest shifts in the world at such an early age. Technology changed from home phones with cords to cell phones when we were in elementary school, home computers and monitors changed to handheld devices, the internet changed from dial-up to high speed, and so much more. I still played outside constantly as a child, but I also had a cell phone before I was 10. Being exposed to so much change in a very short period of time at a young age was confusing, and personally, I believe it left a lot of zennials feeling like we didn't have much control over the world around us (which, as I've gotten older, I realise is a theme for pretty much everyone).
snip
Learn something new everyday! I'm the first of the 90's Millennials. My girlfriend being the last of the 80's Millennials. She was born in '89. She has a Gen Alpha daughter, hopefully I will be her step mom soon if things continue to go well 
