Analysis: The Biden White House gets feisty on Twitter

[LetMyPeopleVote]

I love how the Biden White House has become more aggressive on twitter

Link to tweet

https://www.washingtonpost.com/politics/2022/08/26/white-house-twitter-megan-coyne/?utm_medium=social&utm_campaign=wp_main&utm_source=twitter

The White House Twitter account under President Biden has not been the most exciting corner of the internet. After four years of unpredictable, headline-grabbing tweets from @realDonaldTrump, the White House account has been quiet and unassuming, largely regurgitating press releases and explaining Biden’s policies.

Not anymore.

Sure, there are still the tweets touting Biden’s policies and how they’ll help people. But the White House account this week decided to hit back in uncharacteristically feisty — and personal — fashion after a number of Republicans hammered Biden’s decision to wipe out up to $20,000 in student debt for many borrowers.

When Rep. Marjorie Taylor Greene (R-Ga.) criticized the loan forgiveness, the White House tweeted a clip of Greene slamming the decision and added, “Congresswoman Marjorie Taylor Greene had $183,504 in PPP loans forgiven,” referring to the covid-era Paycheck Protection Program, which made loans to businesses.

It didn’t stop there. In a series of five more tweets, the White House targeted other Republicans who had criticized the decision with the same template: reminding Americans those same lawmakers had hundreds of thousands or even millions of dollars worth of loans forgiven under the Paycheck Protection Program, while attaching video clips or tweets from the lawmakers.

Link to tweet

?s=20&t=iVd9lnBwvyrDGH9UMeaCxg

[mopinko]

1. i was rly missing the psaki bombs.

love love love jeane pierre, but i'm not seein her on twitter.

[crickets]

2. My favorite part:

WH tweets about all of the Repubs being outed for hypocrisy averaged 2-300,000 likes, but the one for MT Greene got over 800,000. Zing!




eta WaPo no paywall: https://archive.ph/B8Vch

[live love laugh]

3. And Republican trolls are out in droves

trying to downplay Twitter links here and elsewhere now that Biden’s upped his socmedia game.

[LetMyPeopleVote]

4. Look out, folks. I'm drafting more tweets.

Link to tweet

[LetMyPeopleVote]

5. If you want to know why the ⁦ @WhiteHouse ⁩ Twitter feed suddenly got edgy

Link to tweet

https://newjerseyglobe.com/fr/megan-coyne-the-voice-of-new-jersey-is-headed-to-the-white-house/

Coyne, one of the architects of New Jersey’s hugely successful Twitter account with an attitude departed last week as Murphy’s social media director to join the Biden administration.

“It’s an absolute dream come true to be joining the Office of Digital Strategy as Deputy Director of Platforms,” Coyne said on Twitter on Monday. “So excited for the journey ahead.”

Coyne and her boss at the time, Pearl Gabel, brought life and a quintessential New Jersey manner to a once dull state-run Twitter account that began to take off in 2019......

“Megan Coyne has been an incredibly valuable member of our team, and her humor and wit will be greatly missed in our office,” said Murphy. “Her passion for our state—and fierce defense of Central Jersey—is unparalleled and as the person behind @NJGov, Megan’s voice has become synonymous with New Jersey. I wish her the best at the White House.”

As New Jersey’s social media tone setter, Coyne has played nearly every conceivable New Jersey card: the Sopranos, Springsteen and Bon Jovi. She has picked fights with other states, especially in defense of New Jersey’s pizza industry, and has treated the Taylor Ham vs. Pork Roll war fairly, even though she knows the real name is Taylor Ham.

Besides the snark, Coyne also played a governmental role managing Murphy’s official social media accounts. That gives her the right to wear a championship ring as a member of a team that made Murphy the first Democratic governor in 44 years to win re-election.

“Megan has played an indispensable role for Governor Murphy. Beyond growing the Governor’s social media presence with authenticity, sharpness, and wit, she has fully reimagined the role social media can play in government,” said Murphy’s former communications director, Mahen Gunaratna, who hired her. “It’s been a privilege and a pleasure to watch Megan grow in her career and work her way up from intern to Social Media Director. I’m thrilled for her to take this next step as Deputy Director of Platforms at the White House — she’s earned it.”