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musette_sf

(10,204 posts)
Wed Oct 12, 2022, 10:54 AM Oct 2022

Not The Onion: "Redeeming Jesus' Brand"

A $100 million campaign aims to fix Jesus’ brand from followers’ damage

“The campaign has done extensive market research and found that, while many Americans like Jesus, they are skeptical of his followers.”



I used a Gift link for the article, hope it works:
https://wapo.st/3enrNL0

TL: DR version: Jesus Bros pump up Super Bowl Jesus advert campaign.

15 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies

Demsrule86

(68,643 posts)
10. I can understand what they mean. Jesus (Christianity) has been hijacked mostly by evangelicals
Wed Oct 12, 2022, 11:47 AM
Oct 2022

who idolize Trump and do not follow Christ's teachings They are not Christian period. They bring disrepute to the faith.

FoxNewsSucks

(10,434 posts)
14. That's why church membership is in decline
Wed Oct 12, 2022, 12:10 PM
Oct 2022

along with a rise in atheists & agnostics.

The main purposes of most churches is "give us your money and do what we say". The larger the church, the more that's true, and it's become far too obvious.

luvs2sing

(2,220 posts)
13. I saw a couple of these ads during the MLB playoffs last night.
Wed Oct 12, 2022, 12:01 PM
Oct 2022

I learned that Jesus was a gang leader who had anxiety.

On the surface, this looks like an interesting way to counter the hijacking of Christianity, but I’m leery, as I am with anything that has to do with organized religion.

muriel_volestrangler

(101,355 posts)
15. I'm trying to work out what the org stands for, other than moving people's money around
Wed Oct 12, 2022, 12:56 PM
Oct 2022

and presumably taking comfortable salaries for that. They are known as "The Signatry", the "Servant Foundation" or "NCF Heartland" ('NCF' being the "National Christian Foundation" ). Here are their own attempts at explaining why they're a charity:

The Signatry is a tax-exempt charity that provides an avenue for individuals and businesses to establish their own donor advised fund (DAF) from which they may recommend grants. We are a global community and movement dedicated to creating a world transformed by generosity. We empower donors, advisors, and ministries to make a greater impact for the causes they love by equipping them with innovative tools, resources, and education. We believe that together we can write the last checks needed to solve the world’s greatest problems.

https://www.ecfa.org/MemberProfile.aspx?ID=18163

In 2000, he founded the Servant Foundation, which for the next 17 years would partner with the National Christian Foundation, the leading provider of Donor Advised Funds for Christians, which performed its accounting and other back-room tasks. That marriage ended in 2017 as High determined to offer his clients lower fees than NCF, in order to better compete with DAFs operated by Fidelity, Schwab, and Vanguard.

Newly independent from NCF, High decided to create a new word for the ministry’s new name.

“The idea was that you have a signature and legacy,” he says. In giving, individuals sign their names to great legacies when they write checks to solve the world’s greatest problems and bring the Gospel to the world’s unreached people.”

High says the ministry’s distinctives include its emphasis on giving as part of a Christian’s lifestyle, and its work with families, including the Green family of Hobby Lobby fame. Founder David Green is a longtime client.

In some cases, the wealthy families High advises are more dysfunctional than his own impoverished clan. “It’s worse in some ways, because in wealthy families, money multiplies issues,” he says.

The Signatry also works with clients’ financial advisors—something other Christian firms prohibit.

The Signatry received $406,491,946 in contributions during the fiscal year ending March 2020, and distributed grants of $332,544,623—a flow-through rate of 82%. Assets include investments ($521,946,006), and tangible property and equipment ($245,629,576).

https://ministrywatch.com/the-signatry-helps-connect-doers-and-donors/

We are living in one of the greatest times in the history of the world. The greatest wealth transfer in history– $68 trillion—will provide the opportunity to solve the world’s most significant problems. Imagine an end to human trafficking, bible poverty, or a lack of clean water. It may seem like an insurmountable task, but if even just one percent of the $68 trillion was given, we’d seen $680 billion to finish these tasks and more.

https://thesignatry.com/19/

I have no idea what the weirdly specific "$68 trillion wealth transfer" is. They mention it in the 2nd link too, as if this is a well-known budget figure for - the world? The USA? Over what time period - until the founders of The Signatry retire, having taken their fees for handling eye-boggling amounts of someone's cash?

To be honest, it's people like this that make people skeptical about Jesus's followers. The phrase "money-changers in the temple" does spring to mind.
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