META partners with UFC (people fighting each other) after exclusive UFC matches in Vegas
UFC announces Meta partnership weeks after Mark Zuckerberg attended an eerily exclusive MMA event
https://www.insider.com/ufc-announces-meta-partnership-weeks-after-zuckerberg-attended-event-2022-10
But on October 1, the promotion held an event, where only Zuckerberg, his wife Priscilla Chan, and a limited amount of Facebook executives were attendees, making for a strange and subdued atmosphere.
In a statement sent to Insider 12 days after Zuckerberg's appearance, UFC said its broadcast arm UFC Fight Pass will deliver live MMA events "in VR in Meta's Horizon Worlds — an immersive social experience app available on the Meta Quest 2 headset."
"Fans will enter an immersive environment in Meta Horizon Worlds where they can see and speak with other fans in real-time while enjoying unprecedented VR views of all the thrilling action in the LFA Octagon, including strikes, takedowns, grappling, and more," the statement said.