Musk has a 'super app' plan for Twitter. It's super vague
https://apnews.com/article/elon-musk-spacex-twitter-inc-technology-business-ef87ad2c5bbd708900cea36899210a53
Musk has a super app plan for Twitter. Its super vague
By BARBARA ORTUTAY
Elon Musk has a penchant for the letter X. He calls his son with the singer Grimes, whose actual name is a collection of letters and symbols, X. He named the company he created to buy Twitter X Holdings. His rocket company is, naturally, SpaceX.
Now he also apparently intends to morph Twitter into an everything app he calls X.
For months, the Tesla and SpaceX CEO has expressed interest in creating his own version of Chinas WeChat a super app that does video chats, messaging, streaming and payments for the rest of the world. At least, that is, once hes done buying Twitter after months of legal infighting over the $44 billion purchase agreement he signed in April.
There are just a few obstacles. First is that a Musk-owned Twitter wouldnt be the only global company in pursuit of this goal, and in fact would probably be playing catch-up with its rivals. Next is the question of whether anyone really wants a Twitter-based everything app or any other super app to begin with.
Start with the competition and consumer demand. Facebook parent Meta has spent years trying to make its flagship platform a destination for everything online, adding payments, games, shopping and even dating features to its social network. So far, its had little success; nearly all of its revenue still comes from advertising.
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Details will be made public in two weeks