Raymond Loewy
Loewy standing on one of his designs, the
PRR S1 steam locomotive*
Born: November 5, 1893; Paris, France
Died: July 14, 1986 (aged 92); Monte Carlo, Monaco
Resting place: Rochefort-en-Yvelines Cemetery, Rambouillet, France
Notable work:
Air Force One livery
Coca-Cola fountain dispenser
Concorde interiors
Greyhound Scenicruiser
Lucky Strike package
NASA Apollo and Skylab interiors
Sears Coldspot refrigerators
Streamlined locomotives for the Pennsylvania Railroad
Studebaker Commander and Avanti
Logos for Exxon, Shell, BP, International Harvester, TWA, Nabisco, Quaker, New Man, LU and the U.S. Postal Service
Website:
raymondloewy.com
Raymond Loewy (/ˈloʊi/ LOH-ee, French: [ʁɛmɔ̃ levi];[2] November 5, 1893 July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its cover on October 31, 1949.
He spent most of his professional career in the United States, becoming a naturalized citizen in 1938. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines and bottle redesign, the Lucky Strike package, Coldspot refrigerators, the
Studebaker Avanti and Champion, and the Air Force One livery. He was engaged by equipment manufacturer International Harvester to overhaul its entire product line, and his team also assisted competitor Allis-Chalmers. He undertook numerous railroad designs, including the Pennsylvania Railroad
GG1,
S-1, and
T1 locomotives, the color scheme and Eagle motif for the first streamliners of the Missouri Pacific Railroad, and a number of lesser known color scheme and car interior designs for other railroads. His career spanned seven decades.
The press referred to Loewy as
The Man Who Shaped America,
The Father of Streamlining and
The Father of Industrial Design.
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Loewy designs
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1960s
Air Force One's distinctive blue, white and chrome livery, 1962. Variations on Loewy's original design are today flown by most of the U.S. Air Force's fleet of VIP aircraft, including the military "VC" models of 747s, 757s, 737s, and Gulfstreams.(A similar livery was applied in 2006 to Union Pacific diesel locomotive #4141 to honor former president George H. W. Bush)
Air Force One, the livery for which was designed by Loewy in the 1960s
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* He came up with the external appearance, but it's really a stretch to say that he designed it.