So my theory about Musk's terrible Twitter...

[intheflow]

Everyone’s on about how this takeover is a master lesson in how to kill a business, meaning he’s a shitty business man. But I’m beginning to think this is all working as planned. He bought Twitter to break it; trolling cranked up to eleven. Everything he’s done has been with the express intent to disrupt the left organizing and legit media outlets having voice. Now he’s looking at declaring bankruptcy? He bought it to troll, and he also bought it as a loss leader to write off on his taxes.

[Cracklin Charlie]

1. You're right.

But, he bought it with someone else’s money. So, who all wants to kill Twitter?

[Irish_Dem]

4. Follow the money trail.

[Walleye]

2. Shouldn't mix politics and business. Not good for either

[Irish_Dem]

3. Who benefits from the death of Twitter?

[sarcasmo]

10. The Saudi's wanted to kill Twitter, always follow the money.

[Irish_Dem]

11. Exactly.

[womanofthehills]

12. MBS loves Twitter & posts all the time

His cousin Prince Alwaleed bin Salan has been a stockholder of Twitter thru his Holding Co for 11 yrs and rolled over his Twitter stock to Elon. The Saudi prince had more stock than Dorsey.

Remember when MBS put some of his realatives in prison. He imprisoned & tortured his cousin Prince Alwaleed till Alwaleed agreed to give MBS a share of his holding company with Twitter stock - so MBS has Twitter stock thru the Holding Co.

This gives MBS some say in Twitter in Saudis Arabia. Saudis Arabia has 14 million Twitter users and MBS can preach to them and to other countries.

[JohnSJ]

5. I disagree. His ego is the problem. Most new CEOs when they take charge of a new company, they

observe the current situation before they make any drastic changes.

[tinrobot]

6. The reality is that his trolling and capriciousness finally caught up with him.

His offer for Twitter included a "420" joke (i.e. $54.20) that ultimately cost him at least a few hundred million. A lower offer still would have been accepted, the stock was trading in the mid-30's at the time.

$54.20 was a number puled out of his rear end, it wasn't very well thought out from a financial perspective. His management of the company is similarly ill-considered. He's in over his head and trying to survive. There's no master plan here, bankruptcy might just be his way of getting rid of the problem so he doesn't have to deal with it.

[Ocelot II]

7. I disagree; that would require forethought and an actual plan.

Musk is a lot like TFG - a rich, arrogant guy who thinks he's a brilliant businessman but is actually a fool who latches onto one failing project after another (Tesla isn't doing that well these days either). TFG managed to accomplish the amazing feat of bankrupting a casino, among other businesses, because he's an idiot who doesn't know what he's doing. Musk, behaving like Trump, was on an ego trip when he decided to buy Twitter, then tried to get out of the deal when he realized what he'd signed up for wasn't what he wanted. But a court forced him to honor the contract and buy it, which is actually the only reason he bought it. So he's stuck with it, and a huge debt. He's trying to figure out how not to lose his shirt, and because he's an idiot he's just throwing shit at the wall - the "plan" changes every day.

It was stupid for him to want Twitter in the first place. It has only been profitable for two years of its existence. In 2020 it lost over $1 billion and $222 million in 2021. Musk’s deal to buy it involved taking out $12.5 billion in loans, which means he'll need a billion a year to service the debt. Twitter makes most of its money on advertising, and advertisers are starting to leave. It may very well go bankrupt, but if Musk's plan was to use it to further right-wing tropes and to troll and disrupt the Left, why would he destroy it intentionally? That makes no sense.

[dalton99a]

8. Elon works in mysterious ways

The world's foremost genius thinks and sleeps in 45 dimensions, maybe 45-1/2

[Jade Fox]

9. K&R

[gratuitous]

13. There are ways and there are ways to break something

If it was just the $44 billion price tag, an amount that shouldn't even make Musk flinch, that would be one thing. Smash away!

But Musk is stepping on a whole yard full of rakes by violating the WARN Act with all the layoffs, inviting Department of Justice scrutiny for failing to abide by the terms of Twitter's consent decree, and probably some other stuff that hasn't quite surfaced yet. He's alienating advertisers and actively destroying the main reason advertisers want to advertise on Twitter: Celebrities and influencers who attract clicks and eyeballs.