George Lois died..creator of this and other famous ads

[Demovictory9]

https://www.nytimes.com/2022/11/19/business/media/george-lois-dead.html

George Lois, Visionary Art Director, Is Dead at 91
He brought the counterculture to advertising and designed memorable covers for Esquire magazine, many of them wordless critiques of
American society.

In the early 1980s, Mr. Lois, by his own account, almost single-handedly rescued MTV from an early death. The cable channel, launched in New York in 1981 with a 24-hour rock ‘n’ roll format, was in his words “an abject failure” after its first year, scorned by cable operators, advertisers, music publishers and recording companies.

Asked to step in, Mr. Lois produced a campaign of commercials with a voice-over ending, “If you don’t get MTV where you live, call your cable operator and say (with a cutaway to Mick Jagger bellowing), “I want my MTV.”

In six months, every rock star in the nation joined the parade, and MTV became the most popular phenomenon on television. Today, 90 million households receive MTV. Without it, fans say, generations might never have seen music videos or partied in basements.

[C_U_L8R]

1. And art director of dozens of iconic magazine covers.

http://www.georgelois.com/esquire-covers.html

[NullTuples]

2. Pat Benatar in her late 20's! "I want my MTV" was pure genius.

I am curious though; does anyone remember a xerox-like photocopy machine that gave you copies that were slightly wet? I can't seem to find anything on it...

I miss the days when marketers would use something akin to industrial-organizational psych or sociology to make ads more effective. Now they seem just sort of, well...lost. Gone are the days of mindless brand recognition and loyalty when someone is clearly paid to make substantial changes ever quarter to packaging and graphic branding.

[peacebuzzard]

4. I think the wet copies were prior to the Xerox machine.

didn't that copier have a handle and a roller? I am going to not rest until I remember the name of that device.
One of my first translating positions I would type using carbon paper for the 2nd and even 3rd copies.

[Demovictory9]

5. Yep..that roller thing used in classrooms

[hunter]

6. Mimeograph? Ditto Machine?

https://en.wikipedia.org/wiki/Mimeograph



https://en.wikipedia.org/wiki/Spirit_duplicator

You typed on special stencils. These were two different processes.

[peacebuzzard]

7. that's exactly right! lol I started to search but yours came up quicker. Ditto machine is right.

yes, in classrooms!! lol hahahaha

[NullTuples]

8. Maybe you're thinking of a Ditto or mimeograph?

The one I'm thinking of was photostatic - like a Xerox - but it used liquid toner...I think?

[peacebuzzard]

3. mtv and Xerox; what an era!

forerunners of digital music and digital images. just wow...