Elon Musk is berating advertisers for dumping Twitter -- and it's blowing up in his face: report

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Travis Gettys
November 29, 2022

Twitter is hemorrhaging advertisers, and new CEO Elon Musk's efforts to retain them have backfired spectacularly.

The tech entrepreneur's first month as Twitter owner has chased off half of the company's top 100 advertisers, who have paused spending over concerns about content moderation and the firing of most of its ad sales team, and Musk has been unable to strong-arm them into returning, reported the Financial Times.

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Musk has tried to personally call the chief executives of some brands that have pulled advertising to berate them, according to one senior industry insider, but that has backfired as some companies have decided to cut spending to the bare minimum to avoid further confrontation.

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“Musk’s best chance of bringing advertisers back to Twitter is to appoint a new CEO,” said Darren Savage, chief strategy officer at Tribal Worldwide. “Particularly, one who understands what Twitter is, has the credibility with advertisers, and users — and is then left alone to do their job.”

Raw Story article

Financial Times article (paywall)

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It really cheeses me off that someone so arrogantly incompetent as Musk is so rich. The world is indeed a fucked up place.

[JohnSJ]

1. If musk had common sense, he would turn over twitter to someone who can run it. He sure can't

[Effete Snob]

2. "someone so arrogantly incompetent as Musk is so rich"

Not at all unusual.

The meek will inherit the earth only after the arrogant fuckfaces are done with it. So keep waiting, meeks.

[Gore1FL]

3. He is solving the "so rich" problem with his arrogant incompetence.

There is that.

[Midnight Writer]

4. Hypothetical: Your plumber comes over to stop a minor water leak.

While he's there, he points out that your water heater is old and should be replaced.

You tell the plumber no, it's working fine, but acknowledge that it will need replaced soon.

Your plumber calls you a dumbass, tells you that he needs money, and that if you don't pay him to replace the water heater immediately, he's going to go on Twitter and tell his followers what a cheap-ass idiot you are.

Here's the question: How likely are you to use that plumber in the future?

[Yo_Mama_Been_Loggin]

5. Eloon must have skipped marketing in school

He sounds like a self-entitled brat.

[Hermit-The-Prog]

6. Egoloon should make fun of advertisers and products on twitter; they will come scurrying back.

[GoodRaisin]

7. Musk didn't buy Twitter to appoint a CEO and then leave him alone.

His gigantic ego would never allow that.