Wed May 3, 2023, 03:05 PM

Starbucks nears rollout of time-saving 'Siren System' in stores

Starbucks Corp. (Nasdaq: SBUX) is getting closer to debuting its Siren System, the back-of-house technologies aimed at reducing time it takes to brew drinks and prepare food.

First debuted at the company's investor day in September, the time- and labor-saving system is the main piece of the Seattle coffee giant's $450 million effort to streamline store operations. It is set to begin rolling out to U.S. coffee shops in the third quarter of 2023, head of North America operations Sara Trilling said during Tuesday's call with investors.

"These stations have already shown measurable impact on both productivity as well as throughput," Trilling said. "We're quite bullish on them."

Tuesday's call was led for the first time by new CEO Laxman Narasimhan. The longtime consultant and former Reckitt CEO emphasized efficiency, pledging to drive profit margins by streamlining operations, from simplifying the types of cups and lids Starbucks buys to the way it brews coffee.

https://www.bizjournals.com/seattle/news/2023/05/02/laxman-first-earnings-call-siren-system.html

So now that things are more efficient can you start paying your employees a decent wage?

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8 replies	Author	Time	Post
Starbucks nears rollout of time-saving 'Siren System' in stores (Original post)	Yo_Mama_Been_Loggin	May 2023	OP
This Never Goes Well	RobinA	May 2023	#1
It will go from custom drinks to mass production blah.	Bluethroughu	May 2023	#2
They were already halfway there	Shermann	May 2023	#6
I think of the gas station capacino wasn't bad in 1989.	Bluethroughu	May 2023	#7
This does not excite me on so many levels, starting with apparently speed-brewing coffee.	Hekate	May 2023	#3
Not too far in the future their drinks will all be done by machine. I worked in a union shop for	doc03	May 2023	#4
Pay the employees more?	gratuitous	May 2023	#5
I gave a suggestion to streamline	Takket	May 2023	#8

Response to Yo_Mama_Been_Loggin (Original post)

Wed May 3, 2023, 03:15 PM

RobinA (9,661 posts)

1. This Never Goes Well

Any word on the quality of the actual product? Didn't think so.

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Response to RobinA (Reply #1)

Wed May 3, 2023, 03:20 PM

Bluethroughu (4,098 posts)

2. It will go from custom drinks to mass production blah.

People will not pay high prices for a gas station latte.

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Response to Bluethroughu (Reply #2)

Wed May 3, 2023, 05:31 PM

Shermann (6,406 posts)

6. They were already halfway there

What prevents McDonald's from buying the same Siren System? Anybody for a McFrappuccino?

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Response to Shermann (Reply #6)

Wed May 3, 2023, 10:22 PM

Bluethroughu (4,098 posts)

7. I think of the gas station capacino wasn't bad in 1989.

Their repurchased for starbees.

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Response to Yo_Mama_Been_Loggin (Original post)

Wed May 3, 2023, 03:28 PM

Hekate (86,358 posts)

3. This does not excite me on so many levels, starting with apparently speed-brewing coffee.

Who talks about “productivity and throughout” regarding a cup of coffee, and what kind of CEO comes from a company whose name is pronounced “Wreck It” ?

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Response to Yo_Mama_Been_Loggin (Original post)

Wed May 3, 2023, 04:41 PM

doc03 (33,883 posts)

4. Not too far in the future their drinks will all be done by machine. I worked in a union shop for

over 40 years. Through probably 20 contracts we really never gained anything. We would get a raise that maybe
covered inflation but would lose more jobs than what it costed the company for our contract.

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Response to Yo_Mama_Been_Loggin (Original post)

Wed May 3, 2023, 04:47 PM

gratuitous (82,074 posts)

5. Pay the employees more?

That's just crazy talk! If the last 40+ years have shown us anything, it's that worker productivity steadily increases while employee pay stagnates, just as the good lord intended. So, where does all the increased revenue generated by Labor go? Don't you worry your pretty little head about that. I've gotta run now. There's a Senator groveling in my office for a campaign contribution, and I want to be sure he knows that capital gains taxes are too damn high.

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Response to Yo_Mama_Been_Loggin (Original post)

Wed May 3, 2023, 10:26 PM

Takket (20,318 posts)

8. I gave a suggestion to streamline

Don’t let your customer order a carnafrappelattemochapressodarklightfoamynofoamstirredthreetineswhippeddunkeddeizzledsyrupcarnelsplash

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