Six-year-old schools Hasbro on gender equality
From the mouths of babes ...
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Six-year-old schools Hasbro on gender equality
By Chris Morris | Unplugged – 17 hours ago
When Jennifer O'Connell's six-year old daughter was playing the Hasbro board game "Guess Who?" with her brothers, she noticed something was a little off.
The game, which encourages kids to guess which character their opponents have chosen based on facial characteristics, features 19 boys and 5 girls. That, the toddler thought to herself, didn't seem fair, so she decided to hip Hasbro to the issue. And in the end, she proved to be a heck of a lot more cognizant than the corporate automatons she reached out to.
Her first step was to write a note to Hasbro:
"My name is R______. I am six years old. I think it's not fair to only have 5 girls in Guess Who and 19 boys. It is not only boys who are important, girls are important too. If grown ups get into thinking that girls are not important they won't give little girls much care.
"Also if girls want to be a girl in Guess Who they'll always lose against a boy, and it will be harder for them to win. I am cross about that and if you don't fix it soon, my mum could throw Guess Who out.
"My mum typed this message but I told her what to say."
The company responded to her, but mostly missed the whole point of her letter. Instead, it sent a rambling note filled with phrases seemingly plucked from a marketing checklist.
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