Presidential Election 2012 — according to TuneIn, LIBERAL RADIO beat CONSERVATIVE RADIO in GOTV

[richardmyers]

Presidential Election 2012 — according to TuneIn, LIBERAL RADIO beat CONSERVATIVE RADIO in GOTV

One day before the election, Carolyn Gilbert of NuVooDoo Media reported on research that indicates conservatives trust the information they receive from radio stations more than liberals, and this applies even to music stations. The research reveals that the difference is somewhat marginal, yet consistent and appreciable.

As a radio industry consultant, Gilbert concludes that "conservatives believe more in radio in general", and radio stations should take advantage of the fact. My knee-jerk reaction is that conservative talk radio has dominated the radio spectrum for so many years that the results are no surprise — skew conservative, garner more conservative support.

But another analysis suggests exactly the opposite for a particular segment of the radio market — streamed audio users. Audio4cast reports that streaming aggregator TuneIn data from swing states successfully predicted the outcome of the election.

More on the role of radio in the election, here.