MediaWorld Accidentally Sold iPads for 15. Then It Asked for Them Back

[Coventina]

On November 8, an offer for loyalty card holders appeared on the website of MediaWorld, a European electronics retailer. The deal: an iPad Air for 15 euros (about $17) instead of the usual €879 (about $1,012). No catch, no strings attached. The proximity to Black Friday only made the offer more plausible. And so several consumers immediately purchased the product by choosing the “payment and pickup in store” option, on paper the safest to avoid unexpected problems.

The process was seamless, even for those ordering online. According to the accounts of some users on Reddit, their order was accepted, and after about 40 minutes they received an email confirming the availability of the product.

In the store, the €15 payment went through successfully and MediaWorld delivered the iPads as expected. The terms and conditions attached to the order make no mention of any clause regarding pricing errors or the possibility for the company to request subsequent additions.

Eleven days later, however, MediaWorld sent a simple email—not a formal communication via certified mail—stating that the published price was “clearly incorrect.” The company then asked affected customers to choose between two solutions: Keep the iPad and pay the difference to match the price, but with a €150 discount, or return it and receive a refund of the €15 and a €20 discount voucher for their inconvenience.

https://www.wired.com/story/mediaworld-accidentally-sold-ipads-for-euro15-then-it-asked-for-them-back/

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I would tell them to KMA!!!

[BlueWaveNeverEnd]

1. Me too

[Bettie]

2. Someone in their marketing department

did not proofread the notification that went out.

It isn't the fault of the consumers who purchased the product, it is the fault of whoever approved the notification.

[ck4829]

3. People say "Buyer beware". Sometimes, "Seller Beware" is a thing too.

It reminds of that "Golden Ticket" episode from the Office though, where a expected-disaster over huge discounts placed in pallets of paper instead turned into a windfall for the paper company when the hospital that bought the pallets wanted to exclusively deal with Dunder-Mifflin for paper needs. So instead of asking for people to return them, just roll with it, that will generate quite the buzz.