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Kamala Harris gives campaign accounts new life in fight against Trump
Kamala Harris gives campaign accounts new life in fight against Trump
The former VP is partnering with People For the American Way to repurpose her dormant TikTok and X accounts, which retain millions of followers from the 2024 race.
By
Akayla Gardner
The brains behind Kamala Harris’ 2024 social-media machine are staging a second act.
Harris’s campaign pages on TikTok and X, which have remained inactive since her November defeat to Donald Trump, are being transformed into a progressive advocacy tool through a partnership with People For the American Way. The rebranded accounts, now called “Headquarters,” retain the millions of followers accumulated during the campaign.
Vice President Harris and People For the American Way revealed the new venture Thursday, describing it as an effort “to funnel young people into both online and offline action for progressive values.”
The former vice president will serve as honorary chair emerita of Headquarters but will not have editorial control over content, according to the announcement. Her senior adviser Kirsten Allen will join the organization’s board of directors.
https://www.ms.now/news/kamala-harris-campaign-social-media-trump-2026
The former VP is partnering with People For the American Way to repurpose her dormant TikTok and X accounts, which retain millions of followers from the 2024 race.
By
Akayla Gardner
The brains behind Kamala Harris’ 2024 social-media machine are staging a second act.
Harris’s campaign pages on TikTok and X, which have remained inactive since her November defeat to Donald Trump, are being transformed into a progressive advocacy tool through a partnership with People For the American Way. The rebranded accounts, now called “Headquarters,” retain the millions of followers accumulated during the campaign.
Vice President Harris and People For the American Way revealed the new venture Thursday, describing it as an effort “to funnel young people into both online and offline action for progressive values.”
The former vice president will serve as honorary chair emerita of Headquarters but will not have editorial control over content, according to the announcement. Her senior adviser Kirsten Allen will join the organization’s board of directors.
https://www.ms.now/news/kamala-harris-campaign-social-media-trump-2026
