'Melania' Suffers Devastating Weekend at the Box Office

[Yo_Mama_Been_Loggin]

Moviegoers are running out of love for Melania.

The first lady’s eponymous documentary continued to plummet on only its third weekend, suffering a 62.3-percent drop in attendance, according to data from IMDbPro.

This puts the project on pace to gross $15.4 million in total, nowhere near the $40 million that Jeff Bezos’ Amazon spent to acquire it and an additional $35 million to promote it. The documentary was directed by Brett Ratner, who has faced heat for his ties to Jeffrey Epstein and allegations of sexual misconduct.

Last week, as Melania logged an even higher 67-percent drop-off at the box office, Amazon MGM distribution chief Kevin Wilson insisted that the documentary’s “strong theatrical performance” was “a critical first moment that validates our holistic distribution strategy, building awareness, engagement, and provides momentum ahead of the film’s eventual debut on Prime Video.”

https://www.yahoo.com/entertainment/movies/articles/melania-suffers-devastating-weekend-box-031147586.html

Can't imagine why

[SheltieLover]

1. ...

[Bluestocking]

2. I guess the bulk purchase of seats is ending

The theaters were empty the first two weeks but at least the theaters were getting some money for the empty seats

[chouchou]

3. I'd rather watch cockroaches eat road-kill. (At least something could turn exciting..)

[Floyd R. Turbo]

6. 🤣

[SWBTATTReg]

5. Yes. Bad movies need to gracefully die and be buried in the lost sands of time. It's too bad that so many people's

time and energy have already been wasted on viewing this movie.

Better yet, Amazon's poor management and attempts to prop up tRUMP and his wife will continue to bite Amazon in the behind too.

[Klarkashton]

7. That movie is a pain in the ass. The sooner it goes away the better

[Marie Marie]

8. Soon, the only person who will be watching that bomb will be Melania.

She does love looking at herself.

[tanyev]

9. Be Best at being the worst!

[GenThePerservering]

10. The meaningless corpspeak yap is pretty funny nt

[newdeal2]

11. $15 million that could have been donated for food, clothing

I guess Melania deserves a new designer purse too though.

[Intractable]

12. I wonder which streaming service will proudly carry it?

[maxrandb]

13. Bozos didn't pay $75M to acquire and promote it

It was a fucking BRIBE!

[progressoid]

14. Bezos got what he wanted

75 million was a small price to pay.

[msongs]

15. documentaries usually die hard after the opening week. Jackie O might have fare slightly better tho nt

[struggle4progress]

16. That's a shame