The new word of the day is "bimbofication,"

[Historic NY]

The act or process of making or becoming a bimbo.

[CTyankee]

1. but what is your definition of "bimbo"?

[LeftInTX]

5. Kristi Noem's husband. He's a bimbo.

[niyad]

2. why?

[LeftInTX]

4. Kristi Noem's husband is becoming a bimbo

[Historic NY]

3. See Kristi Noem

https://www.rollingstone.com/politics/politics-news/kristi-noem-husband-bimbofication-fetish-photos-1235539805/]

[Intractable]

6. What is 'Bimbofication?' Cross-dressing fetish goes viral after intimate photos of Kristi Noem's husband Bryon ...

... are revealed

https://nypost.com/2026/03/31/lifestyle/kristi-noems-husband-is-said-to-be-into-bimboification-what-is-it/

In the wake of the eyecatching Noem news, the trend is now exploding online. According to Google Trends, searches for “bimbofication” have surged in the past few hours.
How is bimbofication different to cross-dressing?

Think of Bimboification as cross-dressing on steroids.

While cross-dressers may simply enjoy slipping into clothing traditionally worn by the opposite sex, bimbofication takes it up a notch: hyper-feminine outfits, makeup, and props designed for fantasy, performance, or fetish content.

[LeftInTX]

7. My impression is the women were involved in it ( sex workers) and he is attracted to them.

You've seen the women with the unnatural boobs and butts, I think he's cosplaying with them in the images. JMO

For the women it could be considered a form of body dismorphia or a way to earn money. They are essentially mutilating their bodies. So an attraction to this would likely be considered a fetish.