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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsFox News Could Be Facing Extinction as 29% of Their Younger Viewers Drop Fox
wOOt!!
http://www.politicususa.com/fox-news-facing-extinction-29-younger-viewers-drop-fox.html
Fox News Could Be Facing Extinction as 29% of Their Younger Viewers Drop Fox
By: Jason Easley
Feb. 27th, 2013
snip//
Fox News still continues to post wide overall viewership leads, but those numbers are deceiving. Senior citizens are powering Fox. The network has the oldest audience on all of television. The average age of a Fox News viewer is 66 years old and the decline in younger viewership is the biggest long term threat to the networks survival.
Younger viewers who dont watch Fox News are less likely to become older voters who do watch Fox News. February 2013 has been a down month across cable news compared to the same month in 2012, but MSNBC was able to keep their viewers age 25-54. The biggest age 25-54 viewership decline at MSNBC was Lawrence ODonnells 12%. This is less than half of the smallest decline (OReillys 29%) on Fox.
Younger people arent voting Republican and they arent watching Fox News.
In the long term Fox execs have to figure out some way to get non-senior citizens to watch or the networks viewership will literally die off. Fox News either has to attract younger viewers, or hope that advancements in medical science push the average life expectancy to 90.
MSNBC is already the top rated cable news network with African Americans. As the demographics of America change, MSNBC is poised to grow.
It isnt going to happen today or tomorrow, but Fox News could be facing extinction if they dont stop the demographic bleeding.
Cali_Democrat
(30,439 posts)An old, white, racist shrinking base.
Skittles
(153,164 posts)excellent observation, Cali_Dem
dixiegrrrrl
(60,010 posts)Good planning, NOT.
Blue4Texas
(437 posts)Gemini Cat
(2,820 posts)That's the end result when they couple greed with stupidity.
wickerwoman
(5,662 posts)It's a means of catapulting the propaganda, not of making money directly.
I always think of David Brock's book Blinded by the Right. He exposes the right wing media for what they actually are.
Just saying... I'm not holding my breathe for Fox's demise. As long as the law allows 1%ers to own their own networks and say whatever they like on them with no accountability of standards for truth or integrity, we'll have something like Fox around.
snagglepuss
(12,704 posts)House of Roberts
(5,174 posts)Then the ratings would improve even more. Not everyone can afford, or is interested in the 'digital tier', which limits the households that can tune there on a big news story. If that happened, CNN and Fox might lose even more viewers.
Raine1967
(11,589 posts)joeybee12
(56,177 posts)oldandhappy
(6,719 posts)reformist2
(9,841 posts)DollarBillHines
(1,922 posts)I mean, that is Old Folks' Home demographic.
Flashmann
(2,140 posts)Of course it'll never occur to them to report actual FACTUAL news and deep six the opinions......
Baitball Blogger
(46,720 posts)Tarheel_Dem
(31,234 posts)possible exception of Rachel Maddow, runs whole chunks of Fox News & Rush Limbaugh. Wouldn't the end come sooner if another major cable outlet would just ignore them? I've pretty much stopped watching MSNBC because of their obsession with Faux Nooz.
lpbk2713
(42,757 posts)They see Faux and "news" are polar opposites. And they discover
eventually that Faux is really the propaganda ministry of the GOP.
another_liberal
(8,821 posts)Not only are they the, "Propaganda ministry of the GOP," they are also the propaganda ministry for filthy rich old bastards who would rather see millions of children and senior citizens without adequate food, housing and medical care than agree to pay marginally higher taxes on their billions of annual income.
If we were truly a nation which cared about justice and equality for all, we would long ago have put Rupert Murdoch on a plane back to Australia and thoroughly dismantled his horrid radio and television misinformation empire.
LVdem
(524 posts)BWAAAAAHHHAAAAAAHHHHAAAAA
ashling
(25,771 posts)I laughed so hard.
AtheistCrusader
(33,982 posts)derby378
(30,252 posts)People stopped listening to that guy, too, at some point.
Rosebud.
Iliyah
(25,111 posts)will mess them up more.
The Wizard
(12,545 posts)believes they're cost effective. They do a 24/7/365 Republican propaganda operation for relatively little money. They pay big money to a few and the rest are shit heel lackey drones.
Canuckistanian
(42,290 posts)And I couldn't be happier!
RKP5637
(67,109 posts)mehrrh
(233 posts)The nation should be so lucky as to not have to deal with the liars and propagandists of Fox.
pediatricmedic
(397 posts)It isn't about the color of your skin, it is about the age of the viewer. Guess which age group will be the largest for the next several decades. Guess which age group will have the most power and money to spend.
Another interesting trend is that people become more conservative as they age. Not true of everyone of course, but it is an interesting trend.
Notafraidtoo
(402 posts)I Think that has more to do with people not changing then people becoming more Conservative, you would be considered very liberal 40 years ago by not thinking there is a problem in mix race marriage, But that same person who was a extreme liberal then is now a Conservative cause they never supported or even considered gay marriage.
They are still that 1973 liberal its just times have changed, i would argue some of you will be considered Conservative in the future even though you have the same liberal values of today.
jeff47
(26,549 posts)Somehow, I don't think a network can survive catering to that market.
This conventional wisdom has been shown to be false. Political views are fairly well cemented in the 20s.
People don't become more conservative. The country becomes more liberal. The exact same political position is liberal at 20, centrist at 35 and conservative at 65.
LadyHawkAZ
(6,199 posts)LTR
(13,227 posts)More importantly is that ad agencies and buyers don't really like to depend on retirees. They aren't really considered a highly-prized audience. It's the same reason your local oldies radio station plays more 70s music than 60s or 50s music.
This will kill Fox Noise faster than mortality will.
HooptieWagon
(17,064 posts)The elderly, by and large, aren't a high-spending demographic.
Webster Green
(13,905 posts)A step in the right direction for us.
Blue4Texas
(437 posts)Raine
(30,540 posts)are more desirable.
Jamaal510
(10,893 posts)for their viewers to masturbate to isn't enough.