Lego Apologizes for Cat-Calling Sticker
Lego Apologizes for Cat-Calling Sticker (ABC News)
Talk about protecting your Lego-cy.
Not long ago, Josh Stearns, a father of two young sons living in western Massachusetts, posted photos of a set of LEGO stickers on his Tumblr account. Stearns, who had just begun introducing the "diminutive building blocks" to his 4-year-old son, was appalled by the image of a hard-hatted construction worker waving at an unseen passersby, shouting "HEY BABE!"
"I was so disappointed to see the brand affiliated with a product that normalized street harassment and cat-calling," he wrote.
The Internet chattered. Bloggers weighed in; people began posting negative reviews of the product on Amazon, as The Consumerist noted. "It was so ridiculous that they would be putting this out there for kids," Stearns, 35, told ABC News.
LEGO took note; last week Stearns logged onto his computer and found an email from Charlotte Simonsen, senior director at LEGOs corporate communications office in Denmark. Simonsen explained that the stickers had been licensed by a company called Creative Imagination, and had been discontinued in the summer of 2010. Creative Imagination stopped operations in December of 2012.
http://gma.yahoo.com/blogs/abc-blogs/lego-apologizes-cat-calling-sticker-120924275.html
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