Personal Details Are Being Sold For A Fraction Of A Penny
Personal details including information about serious illnesses and due dates for pregnant women are selling for a fraction of a penny as companies scramble for data, it has been reported.
Corporate competition to collect personal information about consumers is intensifying which is pushing down the price of intimate details, according to an investigation by the Financial Times.
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Basic age, gender and location information sells for $0.0005 per person, or $0.50 (32p) per 1,000 people, according to the figures seen by the FT.
The data on those who are considered to be “influential” within their social networks has the higher value of $0.00075, or $0.75 (48p) per 1,000 people.
Details of how much a person earns or their shopping history are slightly more valuable again - and each piece sells for $0.001.
In total most people’s data is now worth less than a 64p.
“You’re not worth much,” said Dave Morgan, who founded a company which pioneered the use of targetted online adverts.
http://www.businessinsider.com/personal-details-are-being-sold-for-a-fraction-of-a-penny-2013-6