Watch Forbes Test 'Buycott' App On Anti-GMO And Koch Products In Supermarket Aisle
In early May, then-unknown 26-year-old freelance programmer Ivan Pardo quietly added an app he’d spent 16 months creating to the iTunes and Google Play stores. Then he called Forbes, and all his servers crashed.
Los Angeles-based Pardo hadn’t anticipated the level of interest in Buycott, a simple but clever tool aimed at enabling shoppers to make smarter choices in the aisles with their smartphones.
http://landing.newsinc.com/forbes/video.html?freewheel=91218&sitesection=forbes&VID=24861435
Use Buycott on your iPhone or Android to scan the barcode on any product, and the free app will trace its ownership all the way to its top corporate parent company. These include headline-hogging conglomerates like Koch Industries (owned by conservative billionaires and liberal bogeymen Charles and David Koch) and Monsanto, the agricultural biotech giant that’s become a byword for “evil” among those opposed to genetically modified food.
Once you’ve scanned an item, Buycott will show you its corporate family tree on your phone screen. Scan a box of Splenda sweetener, for instance, and you’ll see its parent, McNeil Nutritionals, is a subsidiary of Johnson & Johnson
http://www.forbes.com/sites/clareoconnor/2013/06/11/watch-forbes-test-buycott-app-on-anti-gmo-and-koch-products-in-supermarket-aisle/
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Thanks for Posting!