DOMA’s Demise Celebrated by Apple, Other Top Tech Firms

[onehandle]

Facebook declined to comment, but earlier in the week, a Facebook spokesman pointed out that of the roughly 200 million U.S. Facebook users, 70 percent have a gay friend on the social network. That’s a noteworthy indication that in recent years, more Americans have increasingly accepted — or at least acknowledged — gay friends and family members. Instagram posted to its company blog a photo-documented celebration of the Supreme Court’s ruling as shot by people around the world.

Twitter didn’t immediately respond to a request for comment, but big business made clever use of the microblogging service. Companies like Mastercard and ABC purchased promoted tweets around the #gaymarriage hashtag, which meant that every time a user looked up the hashtag, they would have one of those promoted tweet ads pop up. Smart, quick thinking.

Of course, the Valley has quite a history around being progressive in its view of same-sex rights, especially compared to the rest of corporate America. Facebook, Twitter, Cisco, Intel and Qualcomm, along with hundreds of other companies, filed an amicus brief opposing the Defense of Marriage Act earlier this year.

And Apple, in particular, has traditionally stood against inequality, having long offered health benefits to same-sex couples employed by Apple, and publicly donating to the “No on Prop 8” campaign in 2008.

http://allthingsd.com/20130626/domas-demise-celebrated-by-apple-other-top-tech-firms

[William769]

1. Kick & recommended.

[Wait Wut]

2. I second that K&R...

...and add