Obama cakes: recipe for Italian baker's success

[The Straight Story]

Obama cakes: recipe for Italian baker's success

Naming a chocolate cake after US President Barrack Obama has helped a small bakery in Salento, a region in southern Italy with acute unemployment, defy the economic crisis. The move has been described as "cunning marketing".

The marketing mix has been so successful that baker Angelo Bisconti is marking US Independence Day with the opening of a new factory this evening in his town of Campi Salentina, where ten new staff will produce more 'pasticciotto Obama', a type of pudding.

"Over the last five years, this cake has really helped business grow so much," Bisconti told The Local by phone, as he geared up for this evening's festivities which includes the unveiling of a marble statue of the President in the square opposite his Pasticceria Chèri shop. To top the occasion, the square will also be temporarily named after President Obama.

Business has gone so well with the help of the President's name that the Chèri kitchens now produce 5,000 Obama cakes a day, Bisconti said. The cakes are even sold to the Brio in New York, an Italian restaurant owned by Carlo Scoditti. Scoditti will be among the privileged guests this evening, Bisconti added.

http://www.thelocal.it/20130704/obama-cakes-recipe-for-italian-bakers-success

[frazzled]

1. Oh, because they added cocoa to make the white cakes black?

Jeebus, that's pretty racist. Black cakes = Obama cakes. It's like Aunt Jemima, Italian style.

[The Straight Story]

2. Buy a box and get a free toy - like a plastic drone (made in china), or NSA tattoos, etc

[frazzled]

3. You enjoy racism?

I'm confused. But I'm going to bed.

[The Straight Story]

5. Some folks just throw labels around....(nt)

[elleng]

4. 'On November 5th 2008, Bisconti and his team were scouting for a different recipe

for their normally white pasticciotto, he explained. After tweaking some of the ingredient measures and adding cocoa to the mix, they were delighted with the result.

They then wracked their brains for a name. At that point, news of America's first black president broke on the radio.

"That was when the name came to us, it was our tribute to the new president," Bisconti said. for their normally white pasticciotto, he explained. After tweaking some of the ingredient measures and adding cocoa to the mix, they were delighted with the result.'


'It was our tribute to the new president.'