Tooth Fairy Site Angers Anti-Commercialism Group

[The Straight Story]

Tooth Fairy Site Angers Anti-Commercialism Group

LOS ANGELES — The Real Tooth Fairies have encountered a pair of fangs.

The advocacy group Campaign for a Commercial-Free Childhood typically goes after the likes of Disney and McDonald’s, but its newest crusade centers on an unusually tiny company: TheRealToothFairies.com.

Aimed at girls 5 to 10 years old, the site sells themed merchandise (lost tooth organizer, $12.99) and offers games meant to promote kindness. For a fee, users can enter a role-playing world.

In a July 16 news release and Huffington Post column, the director of the Campaign for a Commercial-Free Childhood, Susan Linn, criticized the Web company for what she termed its “sexualized” fairies, whom she found to be “largely preoccupied with appearance, shopping, boyfriends — and leg hair!”

Ms. Linn argued that exploiting a childhood institution was particularly crass.

But what made her really angry was an investor video she discovered in the recesses of the Web.

http://www.nytimes.com/2013/07/29/business/media/outcry-against-a-tooth-fairy-web-site.html?_r=1&

[PowerToThePeople]

1. parents need to play an active role, or else....

[Safetykitten]

2. "lost tooth organizer"...now that is just disgusting.

[agent46]

3. How corporatist marketers see us

"Prepared by the start-up for nonpublic use, the video discusses revenue opportunities associated with lost teeth, emphasizing the number of baby teeth that girls lose annually, about 200 million. 'And biology guarantees that will never stop,' a voice says. "

Capitalism exploits every possible aspect of our humanity and turns it into profit. We are regarded as chattel and this is the same ideology that drives American politics.

[Raine]

4. Geesh nothing is scared where corporate greed

is concerned.