Can anyone tell me when Lipton's Diet Green Tea serving size was changed from 2 per servings

[a kennedy]

in a 16.9 fluid oz size to 1 serving?? Wow.....just opened a new container, and noticed new label on the plastic bottle that says, a 16.9 fluid oz bottle is now 1 serving size. Previously it has always been 2 serving size with the same amount liquid. Yikes..... I just finished writing to the Unilever company also. When did this happen.....and who would ever consider 16.9 oz as being one serving?? Whew.....surely not me.

[NightWatcher]

1. Just because they say its 1 serving we won't tell if you stretch it into 2

Just screw that cap on after you drink a gulp of 8 oz and make it last so much longer.

[TDale313]

2. I think that's a good thing.

The servings per container thing can be used by companies to make it look like there's less calories in a container/package. Matters less with, for instance, diet drinks. But on many other things, saying "Here's what's in this bottle" instead of "Here's what's in half this (bottle/bag/etc)" is not a bad idea. And yes, lots of people would drink the 16.9 oz bottles in one sitting.

[Warpy]

4. Yes, especially when that one sitting is at work over 8 hours.

It's not unusual for one person to polish off the whole bottle in a single day. The serving size/calories per serving change reflects that.

It's better than the potato chip bags that used to say things like "serving size: 4 average chips" to keep the per serving calories below 100. It was just unrealistic.

[petronius]

3. I pretty much always assume that 1 bottle = 1 serving:

one 16.9 oz bottle of tea, one 32 oz bottle of gatorade, one 750 ml bottle of wine -- all one serving...

I tend to think the change you describe makes it more accurate relative to average consumption patterns; it always seems deceptive to me when I see fairly small serving sizes on containers (although I welcome the chance to practice my arithmetic!)

[Nevernose]

5. I think it's actually new-ish FDA regs

Truth in advertising and all that. Until recently it was very easy to label the food "only 100 calories per serving" and bury the "15 servings per container."

[LWolf]

6. Er...

The glass I use for beverages, that I consider a "single serving," is about 48 fluid oz.

Of course, I generally just fill it with water. Or home-made iced tea. I don't drink it down all at once, but if the glass is full of ice it can go in 5-10 minutes.

I can drink 17 oz of water in one go, and do so on a regular basis.

I like to stay hydrated, and I'm always thirsty.

Is Lipton charging more for the same amount?

[longship]

7. Who knows? When your entire marketing strategy is based on woo woo, what difference does it make? nt