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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region Forums(Australia) Rudd recruits Team Obama trio to take on Abbott
With election speculation now at fever pitch and an announcement expected within days, the ALP's Melbourne-headquartered campaign team has secured the expertise of Tom McMahon, the former executive director of the powerful Democratic National Committee during President Obama's last campaign, Joon Kim of the consulting firm New Partners, and the British social media expert Matthew McGregor - described in the US as ''Barack Obama's digital attack dog''
All three men played pivotal roles in last year's campaign when the Democratic Party out-boxed the Republicans using ever-more sophisticated social media and comprehensive field operations to see off what initially looked like a strong challenge from the popular and well-funded Mitt Romney.
Political insiders cite the Obama campaigns as the gold standard in how to get the vote out - critical in the US where voting is voluntary only - and particularly in how to motivate and energise young voters.
Read more: http://www.theage.com.au/federal-politics/federal-election-2013/rudd-recruits-team-obama-trio-to-take-on-abbott-20130730-2qxf8.html#ixzz2ahponGHC
I get that the online campaign was good, but did it really make a difference when it came to the outcome in the US? Australia slipping into the hands of Neanderthal union-hating, women-hating wankers like Abbott is something that's likely to happen even though the polling's shown Rudd's popularity is closing the gap, and if proven winners like an online campaign team like this can carry Rudd over the team, I'm totally behind them..
Maximumnegro
(1,134 posts)and you will understand how pivotal the 'digital' team was. In fact they took up a massive amount of the campaign budget. And yes the online contributions were extremely important. Don't forget the insane amount anaylsis that went into every facet of the online presence, all the way down to focus testing the opening lines of emails.
cali
(114,904 posts)prior to going to the DNC with Dean and one of the architects of the '50 state strategy' that was so effective.
dipsydoodle
(42,239 posts)Obama Promises, Including Whistleblower Protections, Disappear From Website http://www.huffingtonpost.com/2013/07/26/obama-whistleblower-website_n_3658815.html
but find them here : http://web.archive.org/web/20130425082834/http://change.gov/agenda/ethics_agenda/
Violet_Crumble
(35,954 posts)dipsydoodle
(42,239 posts)There's no doubt it had previously been removed. Probably an egg on face job after Huffpo published their article and included the archive link.
Violet_Crumble
(35,954 posts)I work on a government website and I'd enjoy hearing some of the theories for why some of our pages get removed/edited/shuffled around/merged with other pages. They probably make far more entertaining reading than the very boring truth