"A totally different breed of chocolate cereal" (not satire)

[GreatCaesarsGhost]

if that's enough chocolate for your kids there's this




i saw this commercial today and i thought it was a joke.

[Arcanetrance]

1. I could see if I had kids letting them have a bowl on occasion everyone deserves something sweet

from time to time it's up to the parents to dictate to their kids when that time is.

[msongs]

23. how letting them have something good...and sweet nt

[BlueStreak]

2. Invest in diabetes stocks.

Maybe we can't manufacture goods here anymore, but we are whipping up a huge crop of diabetes and other diseases of the morbidly obese and sedentary.

[Avalux]

3. There's something very unsettling about the font used for "Krave"

it gives me the creeps.

[wandy]

4. Theirs something unsettling about naming it "Krave". nt

[mick063]

5. It is a "gateway" cereal

n/t

[Avalux]

9. Ha ha that is true!

[adirondacker]

12. It looks like Rave written on Krack. nt

[HarveyDarkey]

18. Shouldn't that be Kreeps?

[PoliticAverse]

6. What no sugar-frosted version ? n/t

[Archae]

7. I grew up with sugar-frosted sugar lumps 40+ years ago...

I'd like to actually see and try this stuff.
Especially the double chocolate.

[Freddie]

29. My favorite was Cocoa Krispies

Chocolate flavored Rice Krispies which turned the milk chocolate. (Do they still make that?)
Can't imagine this stuff is any worse.

[tridim]

8. Ironically chocolate is good for you.

But fake chocolate, sugar and preservatives aren't.

[NYC_SKP]

10. I like mine with chocolate milk.

[ChazInAz]

11. Hey,

Isn't "Krave" the brand name of some kind of dog food?

[PowerToThePeople]

13. Do you have the Nutritional Facts for it?

I saw these at the Grocer a couple weeks ago. They were on sale because it was new. I did not think they were any worse than most cerials out there currently. Maybe even better than some.

Ok, found it.

[NewThinkingChance40]

16. Doesn't look too different

from most kids cereals. I think the idea behind cereal is to get a lot of daily stuff out of the way, since people don't have big healthy breakfasts much anymore. Although, I don't see much good in the sugar, except it makes it taste better

[kentauros]

14. So, they're getting their ideas from SNL?

"Little Chocolate Donuts: The Breakfast of Champions" featured John Belushi as an overweight jock shown winning a number of Olympic events. (It was a parody of Bruce Jenner and the old Wheaties boxes).

[petronius]

15. My wife and I saw that in the supermarket a few days ago: we were surveying the

cereal aisle in amazement at all the sugar-laden fruity-but-no-fruit chocolatey marshmallowy concoctions on the kid-visible shelves - Krave was definitely the cherry on the crap sundae...

(We were also a bit gobsmacked at how many varieties of old standards there are now: I think we counted 6-8 different Cheerios, and in the cookie aisle it seemed like a dozen variants of Oreos... )

[NewThinkingChance40]

17. I would buy it for me

if it had marshmallows in it

[Buns_of_Fire]

21. Next up: Cheerioreos!

I wound up buying a box of Banana Nut Cheerios (they were sold out of Bacon Cheerios) just to support them after the wingers started having hissyfits about their latest commercial.

I also have a box of Krave sitting in the kitchen. I bought it on a whim, proving again that you should never go grocery shopping when you're hungry. I'll occasionally take a handful and munch on it (dry) while channel surfing for the weird-hair guy. From the panel on the box, it's probably no worse for me than anything else I eat (like pigs-in-a-blanket made with Slim Jims).

But I always stop short of the Cinnamon Toast Crunch. There's just something vaguely disturbing about a breakfast cereal where those Crazy Squares are swimming about in my bowl, cannibalizing each other (if you've seen the TV commercials, it's a little strange).

[PoliticAverse]

24. Oreo O's...

https://en.wikipedia.org/wiki/Oreo_O%27s

[beveeheart]

19. I saw Krave for the first time yesterday.

I can eat chocolate donuts, chocolate milk, chocolate cheesecake (I know that's pretty weird) for breakfast, but chocolate cereals just don't seem right.

[BainsBane]

20. At Target yesterday I couldn't find Shredded Wheat

Instead they had an entire isle filled with sugary cereal.

[yawnmaster]

22. I think I want to try this! the double chocolate one actually...

I'll look for it next time I'm at the market.

love chocolate pebbles, btw.

[Dash87]

25. Can't be worse than Count Chocula

[KG]

26. Count Chocula was my fave as a kid...

ate bowls and bowls of that crap. yum!

[flvegan]

27. I think my outrage-o-meter must be broken.

So is it the sugar, the chocolate or the packaging? Or the name? Is "double chocolate" somehow racist? Does the little "r" look too much like a handgun? Oooh, does "Krave" sound too much like "Trayvon" and this is double-secret Zimmerman propaganda? I just want to be sure I'll be shaking my fist in the proper direction before I begin.

Nutritionally, the cereal itself is likely far more brilliant than the slurry it's floating in, but that's just an aside.

DAMN YOU, KELLOGG'S!!! LOL

[geckosfeet]

28. Off button. Problem gone.

[PCIntern]

30. My 95+ y.o. FIL insisted we buy this for him because

He had a coupon.

Probably shorten his life...

[intaglio]

31. Because US food labling can be a bit obscure

Here are the nutrition stats from the Kellogs UK site. In the first part values are in grams per 100 grams, excluding milk, so can often be converted straight to percentages. In the second they are percentages of recommended daily amount.
Krave Chocolate Caramel
Protein 8g
Carbohydrate 68 g

Of which sugars 28 g
Starch 40 g

Fat 14 g

Of which saturates 6 g

Fibre 3.5 g
Sodium 0.5 g
Salt 1.35 g

Krave Totally Chocolatey
Protein 7g
Carbohydrate 67 g

Of which sugars 30 g
Starch 37 g

Fat 15 g

Of which saturates 5 g

Fibre 5 g
Sodium 0.25 g
Salt 0.65 g

Krave Chocolate Hazelnut
Protein 8g
Carbohydrate 66 g

Of which sugars 29 g
Starch 37 g

Fat 16 g

Of which saturates 6 g

Fibre 4 g
Sodium 0.45 g
Salt 1.15 g
_________________________________________________________________

One 30 g (one ounce) serving (about 3 tablespoons) with semi skimmed milk provides about half the guideline calories for the day.

BIG WARNING the US formulations of food products are often at variance from the European formulations.