Samsung: We're a Korean company starting to really mess with the order of things

[denem]

(Disclosure: I own an HTC One which I lerv -Samsung which does everything form shipbuilding, hotels to insurance, is not one of my favourite mega corps and I don't like any of them)

Lenior said the ads mocking Apple, 'The Next Big Thing Is Already Here', signalled Samsung's coming-of-age as a brand. “That really did mark quite a tipping point for us globally. We were able to tell a cheeky story – if you think about it, we're a Korean company starting to really mess with the order of things. ...

“You've got fanboys after fanboys going, 'You can't put that out there', and then the Samsung fans saying, 'Yes, you can', and they're starting to have that conversation, which is brilliant. So that piece of content has been amazing for us, both globally and here in Australia.”

Asked whether Samsung had faced resistance coming into the market as a Korean brand, Lenior said: “I don't think it's resistance as such, but it's more around the affinity with the brand, what the brand actually means. It really hasn't meant a great deal [until now] – it's been a bit blank. So that's what we're trying to do, is build some soul around the brand. Pardon the pun.”

But he stressed Samsung's 'challenger' status. "I don't think the public sees us as a market leader just yet, and I quite like that. I like being thought of as a challenger brand – I think even though we will be in most segments a market leader, we will always be acting like a challenger. And that comes back to that perpetual state-of-crisis mindset.”

http://www.adnews.com.au/adnews/ads-mocking-apple-marked-a-tipping-point-for-us-samsung

[coldmountain]

1. America needs to support Apple over these guys, they ad nothing at all to our economy

They build their phones in the same type factories in China as Apple without doing any work in the US except advertising.

[Dreamer Tatum]

2. Apple could help by lowering their prices.

You'd think they would, seeing as how their products aren't as functional as cheaper competitors.

[kelliekat44]

3. And hiring people here. nt

[coldmountain]

4. Apple has 43k Americans working

Couldn't find out Samsungs

[Mosby]

6. 27,000 of the apple employees work in retail

And another 7,700 work in call centers.

By comparison IBM has 66,000 US workers and I'm pretty sure none work in retail or call center jobs.

[davidpdx]

9. Remember though a vast majority of their products are made in China

not the United States. Samsung is likely the same way though I don't know for sure in terms of their products. It is hard to compare Apple and Samsung given Samsung overall has its hand in more things. The only way to compare the two would be to break the numbers from Samsung down strictly to their electronics division.

[Aerows]

5. I can't help it

I adore my Samsung Galaxy Note II. 5.5" screen, Quad Core 1.6ghz processor, and the S-Pen that really does translate real writing into text. It's sweet.

[Raine]

8. I bought a Samsung Galaxy Tab2 10.1 a couple months ago and I really

like it.

[quinnox]

10. Not very familiar with Samsung, but was recently looking at a laser printer/fax machine

made by them on amazon, and it looked like a good product, was impressive.