Chris Hayes ratings continue to tank

[itsrobert]

http://tvbythenumbers.zap2it.com/2013/09/12/cable-news-ratings-for-wednesday-september-11-2013/202233/

Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 2,832 547 1,051
CNN Anderson Cooper 360 519 158 253
MSNBC ALL IN W/ CHRIS HAYES 418 89 166

[Tarheel_Dem]

1. I'm sorry, but they need a heavy hitter in that spot, obviously Chris ain't it.

[Tx4obama]

2. I wish MSNBC would move Lawrence O'donnell into that time slot and move Hayes to the weekends

I normally turn MSNBC off when Chris Hayes comes on - and it messes things up because I then forget to turn it back on in time and end up missing the beginning of Maddow's show.

[itsrobert]

3. They tried Lawrence in that spot

The ratings were okay, but not as good as Keith's, so they moved him to 10ET/7PT

[Tx4obama]

9. Yes, I remember. But it is time to move him back there again :)

No one will ever have as good of ratings as KO in that time-slot.

[Larkspur]

8. O'Donnell is a smug pompous jerk

and I find his voice hard to listen to.

Ari Melber is much better to listen to than O'Donnell.

[mahina]

12. Right?

Man oh man.

I never heard Ari Melber but you are on the money w O'Donnell. And I like him, I know he's right, he's just fing condescending and it bugs me so much I can't watch him. He has a lot to feel good about in his career; I'd be full of myself too I guess. But it's hard to watch, so

I don't.

[Iggo]

35. Do you like Keith Olbermann?

Speaking of smug, pompous jerks.

(I like both of them, by the way.)

[Fawke Em]

48. Maybe, but Keith wouldn't have had Anthony Weiner

on simply to berate him.

Keith would have let Weiner have a say or he wouldn't have booked him.

What Lawrence O'Donnell did to Weiner was uncalled for and I don't harbor any sympathy for Weiner. The fact is that he wasn't going to win to begin with, so why bother?

[Fantastic Anarchist]

38. I agree ...

... it's all about self-promotion with him.

He's a pompous bourgeois liberal rather than socialist he claims to be.

[dgibby]

4. I like Chris,

but he's giving Tweety a run for his money when it comes to interrupting/talking over his guests. I have to turn the channel.

[pinboy3niner]

7. I love Chris!

He's the leading intellectual on MSNBC. He is sharp! But I guess we shouldn't be surprised that he doesn't have mass appeal.

[tblue]

5. I miss Keith.

I like Chris but I've grown apart from MSNBC. I just want the truth.

[totodeinhere]

28. Keith has an hour long show on ESPN2 at 11 PM Eastern.

It's a sports show but at least you can see him if you miss him.

[peace13]

29. It's pretty much the same format as his political show.

Who knew sports could be so entertaining. I don't even like professional sports but I watch for the Keithiness and the humor!

[Logical]

78. His keithlights are great! n-t

[Larkspur]

6. I like Chris Hayes. Don't know why others don't

He's smart, speaks well, is a nice guy, and his topics are interesting.

He also does an excellent job articulating the Progressive/Liberal philosophy.

Last week, I think, Rachel said that Chris beat her in the ratings a couple times.

[Bluenorthwest]

36. The OP does not understand cable 'ratings', the OP is citing 9-11 coverage day

and the OP fails to note that Chris beats CNN AC 360 in his slot, and also fails to note that Chris draws an audience which is regularly 100,000 larger than 'Morning Joe' which folks think is some big hit.
He's doing fine.

[themaguffin]

53. But the proportions for all audiences if often similar & Chris doesn't compete against Joe, he

competes with all other programming at the same hour.

[demwing]

54. Taking a statistical snapshot tells you little

as they say "The trend is your friend"

I'd like to see CH's ratings over a 6 month period, then compare that same period to the person who occupied the same slot prior. That would be more revealing.

That being said, I think that Hayes is super sharp, but looks and sounds very young - like some strange offspring of Rachel Maddow and Doogie Howser.

[winter is coming]

60. This is the fourth "Chris Hayes FAIL" thread the OP's started since April.

Perhaps he thinks getting rid of Chris will get Ed his old slot back.

[totodeinhere]

84. But since he moved back to weeknights Ed isn't doing too well either. Last night he finished in

third place in the demo behind both The Five and Blitzer.

[winter is coming]

88. Ouch. Well, he hasn't been back on weeknights that long. Things may improve

for him as time goes by. I've never cared for Ed, but he does have a loyal following.

[totodeinhere]

83. You have some of your facts wrong. In the 25-53 demo Cooper often beats Hayes. For instance last

night Cooper beat Hayes 222-193 in the demo. And in total viewers which includes older viewers over 53 Cooper won 646-555. And of course they both lost to O'Reilly by better than 2-1.

http://www.mediabistro.com/tvnewser/the-scoreboard-thursday-september-12_b196729

Also on Wednesday Morning Joe also beat Hayes in all demos.

http://tvbythenumbers.zap2it.com/2013/09/12/cable-news-ratings-for-wednesday-september-11-2013/202233/

And this pattern is a fairly common one.

[louis-t]

65. I don't care for him. It started when he began saying

'right' at the end of every sentence. Every guest he had on and his regulars began doing it and it spread to Melissa Harris-Perry's show.

[marew]

79. I lost ALL respect for Harris-Perry when years ago

she was a guest on someone else's show and ACTUALLY said anyone who still dislikes Michael Vick is a RACIST! Sorry, but I have taken in several abused/neglected dogs and the race of the abuser never mattered- not once. I never even knew or cared about the race of the person involved. It never made a difference! I had agreed with everything she said before that. No one of any color who abuses animals gets a pass from me or ever will! NEVER!

[winter is coming]

43. There are some Ed fans who don't care for Chris.

Don't know if they don't care for his style or simply feel he's responsible for Ed losing that slot.

[themaguffin]

51. I think he's great, but he's not great for strong ratings at that prime hour

[DirkGently]

72. She did. He's fantastic. As for "too smart,"

I'll take that over the ubiquitous alternative. The choice of guests, the discussion format, and Chris' own insight and wonky knowledge base mean it's possible to actually learn something watching the show.

It might be an uphill climb in the sense that people have become used to just having their own opinions screamed back at them, but I think he's raised the collective IQ of both MSNBC and cable news / commentary shows several points.

We're back to watching the whole 8-10pm slots most nights since Chris has moved in.

[Larkspur]

92. Yes, and Chris has done a superb job analysing the "breaking news" disasters

and giving them context in the larger picture.

I'm not one who is glued to the breaking news disaster coverage. I'll listen to it initially, but so much misinformation is thrown out to the public that I wait 2-3 days after the disaster has passed before tuning the story back on to get what really happened.

I usually like Chris Hayes for giving context to the breaking news disaster story and how some political issues affect it.

[Starry Messenger]

10. I love Chris.

He covers issues for the 99%. We watch online, so I don't know how that works. Rachel says his ratings have been higher than hers though.

[itsrobert]

13. No they are not.

Rachel has the highest ratings on MSNBC. But her ratings were higher when Ed was her lead-in.

[pinboy3niner]

16. I still love Chris!

Corporate decisions may go by the numbers, but I give him four stars!

[mahina]

11. I really like the guy but what is it that is so hard to watch? Vocal tone,

Last edited Fri Sep 13, 2013, 10:48 AM - Edit history (1)

monotonous vocal patterns...

When I watch Rachel, I can't wait to hear where she's going to take us. It's entertaining, yes, but intellectually engaging.

With Chris Hayes, bless him, I feel a little bit lectured to, a little bit whined at, kind of like he's my annoying buddy who is right but irritating.

Be creative! Explore the material! Break out of the rote patterns! Can, do, buddy, we need good young emerging journalists. Maybe he just needs to go do some more building work. He'll be good, one day, just needs to be way, way more interesting.

[markpkessinger]

19. My sentiments exactly . . .

I am a classically-trained singer (was an opera major in college). Although I don't do much singing anymore, I'm am always VERY aware of people's voices. Chris Hayes' speaking voice is, unfortunately, pitched rather high (which is not ideal for being a talking head on TV), and with a slightly nasal quality on top of that. And to the extent that his pitch changes at all, it is within a very limited range. I like the guy, too, and I think he's very smart. But sometimes, I just find it hard to listen to his voice.

Rachel, of course, has a really rich, mellifluous quality to her voice. Her voice is very smooth-sounding, with a nice, open, resonant quality about it, and she has a much widr range of speaking pitch, which she uses to terrific effect.

[winter is coming]

42. Yeah, I'd rather listen to a warm baritone than a nasal first tenor, too.

It was pretty off-putting in the beginning but he's so good, I stuck with it and am now able to focus on what he's saying rather than how he sounds. And, unlike too many tenors I've known, he doesn't have resonance where his brains ought to be. He's got what is probably the smartest news show on TV, and it's nice to not be moving s-l-o-w-l-y through the news using cue cards for 5-year-olds.

[Skidmore]

37. I think the format of his show right now has contributed to that lecturing quality.

When he was on weekend mornings with the longer format, his show was more like a seminar. Now it is just like he's trying to foist some point out there that he wants to make rather than letting the conversations evolve. This format is not the best for what his talents are.

[mick063]

14. I just don't watch MSNBC anymore.

The network is a mouthpiece for third way politics.

In other words:

It does very well on social issues such as racial, gender, or sexual orientation equality.

It fails miserably on the topic of income inequality.

Income inequality affects everyone and should be of the highest priority. The network would appeal to a much greater range of people.

[Fantastic Anarchist]

39. I was waiting for someone to say this.

Sadly, it's true. I like Rachel and Chris, but even they, on issues of economics, fall a little short.

[Daniel537]

47. +1

Over the past few years, i feel MSNBC has moved from appealing to a wide audience of working class folk and Progressives, to now basically appealing to elitist policy wonks. I find almost every show now unwatchable. There's a reason the networks overall ratings are in the gutter.

[themaguffin]

56. Ezra covers it in his WaPost blog, wonder if he would do better if/when he gets a show...???

[winter is coming]

61. If Ezra ever gets a show, I won't be watching that smarmy mouthpiece. n/t

[SoCalDem]

68. and they have turned too much to the "wunderkind" cuties or smarties

and finally, they INSIST on continuing to employ right wingers who are always ready to waste airtime and muddy the waters.. (Michael Steele, and the "regulars" on Morning Schmo)

They could have been the anti-Fox, but they waffled and just became somewhat irrelevant

[House of Roberts]

77. Michael Steele is the worst.

Steve Schmidt seems to be getting more reasonable and I don't reflexively change the channel when he comes on like I do Steele.

[CakeGrrl]

15. There's a message in the tanking ratings. -nt

[Raine]

17. They should give Ed his spot and put Chris on in Ed's, switch them

around. I like Chris Hayes but not at that time and I prefer Ed on later than the time he has now.

[Greybnk48]

34. I think your suggestion is spot on!

I think Ed is on too early and Chris is on in the wrong slot. He's excellent, but it seems like the wrong time. Put C.H. on after Martin Bashir and Ed on right before Rachel like he used to be. Perfect.

[B Calm]

18. MSNBC needs Keith Olbermann

[RandiFan1290]

20. He's just too smart

for most of the lip strumming morons that still watch TV these days.

[DanTex]

22. Exactly. It's a shame.

He's too intelligent and too nuanced for the dumbed down mass American audience.

[polichick]

55. True.

[Little Star]

21. I love Chris Hayes.

[NuclearDem]

23. I don't know what possessed MSNBC to move Chris from the weekends.

He did a great job, and the extra length of the show made the discussions actually substantive rather than just grabbing for soundbites.

[DanTex]

27. I agree completely. I miss his weekend show.

They had long, in-depth discussions that you just don't see anywhere else. It's more suited to his intellectual style then trying to do short flashy segments about the latest big stories, which is what weekday nights seem to be about.

[winter is coming]

57. I wish they'd do something funky to the evening schedule, such that once or twice

a week, they'd have a show in the "Up" format during prime time. I never watch the prison shows, but I would watch two hours of a news show that had some meat on its bones. Why not have a "week in review" show instead of sending us to prison? I also wish there were better coordination between shows. I don't need to see the same news on Rachel's show that I saw on Chris'. By the time Lawrence comes on we usually switch away to something else because it's just the same topics all over again.

[Enrique]

24. not everyone can be Morning Joe

maybe they can clone Joe.

[Bluenorthwest]

33. Chris Hayes average audience is 120,000 people larger than Morning Joe's

audience. Example, Monday of this Week Joe had 395,000 viewers, Hayes had 510,000.
So what does that tell you?

[itsrobert]

41. Why are you comparing primetime to early morning?

Most people watch TV during primetime. Comparing a primetime show to an early morning show is not helping, it is reaching.

[HappyMe]

26. I like him.

He's very smart, and I think that may be the problem.

[Nightjock]

30. I think CH was terrific on weekends

but with one hour its not the same.
I don't want MSNBC to give up on him yet! He can adjust!
But he might need a new producer. He rushes through topics and some that they pick are a waste of time.
It also goes against his hosting strengths when he does that light, fluffy internet/entertainment segment every night.
And please don't compare him to Chris Matthews.
Tweety is limited by his ego and SOOO wants to be like Will Macavoy from HBO's The Newsroom (which he watches) I feel bad for him.

[shireen]

31. i like Hayes, but always wondered how long he'd last

Most people need something more than news and analysis to fill the hour. Hayes is smart but not terribly captivating. There has to be something about the host's personality to hold our interest. Rachel is thoughtful, graceful and can be very funny. Keith was an adorable jerk. Ed is a brash regular guy who is fiercely loyal to working class values--i love that about him, and it would be great to see him back at his old slot.

But I'd be over the moon if Thomas Roberts got the 8 pm slot. He has a reassuring presence, also funny, passionate and smart. The girl in me would tune in just to gaze at that handsome face. Sigh!

[Bluenorthwest]

32. You always pick 'special days' and edit the material

O'Reilly is the top cable 'news' show. In Chris timeslot, Billo wins cable news. Chris Hayes is a consistent second place, outpacing AC360 regularly and kicking the 'Morning Joe' MSNBC centerpiece show by over 100,000 viewers a day.
Hardly 'tanking'. And why use 9-11 data?

[itsrobert]

40. Morning Joe?

That's a morning time slot and Morning Joe's ratings have always tanked. You don't compare 8pm Primetime to 6am slot. I used the latest data. I wasn't aware the reason for Hayes tanking was because of 9/11.

Here's Mondays.

http://tvbythenumbers.zap2it.com/2013/09/10/cable-news-ratings-for-monday-september-9-2013/201767/

As you can see he is the lowest rated show on MSNBC from 5ET to the end of the 10et hour (11pm). He is behind to AC360 in the money demo. And only slightly ahead of AC360 in overall viewers. Significant dropoff in ratings from Chris Matthews/Harball.

[Tarheel_Dem]

81. He's the lowest rated because regular viewers tune out at 8pm, and return for Rachel. Hayes is a...

lightweight, and not the best fit for a show in MSNBC primetime. And besides that, MSNBC is only a player when there's an election cycle.

The real problem for MSNBC is that traditional Democratic constituencies which are younger, except the hardcore political junkies, don't sit around watching tv news. They get their news on the go, and not from the traditional sources. That's for old age homes.

[whttevrr]

44. I saw this thread a little while ago...

And wondered what it was that was that makes him not as popular...

The word I came up with was pedantic... and then another one came up in my mind, condescending. It may very well be that he is one of the smartest people on tv, but it seems as if he tries to prove it to the viewer. And some of the things he explains are quite simple and well known. So it comes off as if he thinks his viewers are stupid. That kind of irks me.

On the flip side, when I watch Rachel Maddow I do not really get the impression that she thinks she is vastly more intelligent than her viewers(even though it is obvious that she is). She tends to talk to the viewer as if they were intelligent adults. When she speaks I immediately can see that she has a very good grasp on what it is that she is talking about. She seems very intelligent. It may very well be that she is one of the smartest people on tv, but it seems as if she would deny that out of humility. She seems to want to genuinely inform the viewer of something she noticed. She is like the nerd who says: "Did you see this? I didn't know this, but this is what I found out. What do you think?"

Hayes is more like: "Ha, look what I know... again."

[itsrobert]

45. I agree totally.

I know Rachel and Hayes are both more intelligent than I. But Rachel doesn't treat her audience like they didn't get past the sixth grade.

[whttevrr]

46. The difference is that Rachel has a Ph.D from Oxford...

She's a Rhodes Scholar... Hayes has a Bachelor of Arts.

She is leagues above him and ten times more humble. I wish she would run for office. I would vote for her.

[Vashta Nerada]

49. He's got a boring voice.

I like most of his ideas, I just can't stand to watch the show. It's like sitting through mass.

[Larkspur]

91. Ed Shultz isn't much better

He yells at you and I wonder how long it will be before he has a heart attack on TV.

[Hutzpa]

50. MSNBC BRING BACK KEITH OLBERMANN

Let MSNBC know we want Keith back otherwise this time slot will continue to tank.

[totodeinhere]

85. Keith is under contract to another network. n/t

[tularetom]

52. Chris was better before they put a suit on him and moved him into prime time

The weekend morning show he did was the best thing on TV without exception.

His guests on the evening show seem to pull their punches and Chris himself seems a lot more restrained than on the old show.

[madaboutharry]

58. Chris Hayes comes across as a nice guy, but man

he is so boring. It is like watching paint dry.

[tarheelsunc]

59. I read the 360 beside Cooper's name...

and thought Hayes was actually beating him in a category... then I remembered that was part of the show's title!

[Gidney N Cloyd]

62. I liked his weekend AM show a lot but this weeknight show just doesn't do it for me.

I used to watch Olberman religiously. Olberman varied the pace and mixed serious stuff with humor so you didn't feel wrung out or overwhelmed at the end of the hour. No one in that slot since has recaptured that formula.

[kiranon]

63. Love Chris Hayes. Perhaps Hayes viewers are worth more than the sum

of their parts? The more entertaining the news becomes the less reliable it is. Example 1 - FOX and Example 2 - CNN when trying to become the next FOX.

[think_critically]

64. he's way to wonky

His show is not working b/c he kind of comes across as to intellectual and as a result sometimes condescending. He's much better suited being a panelist as opposed to an anchor.

[Yavin4]

66. Just bring back Keith

Yes. He's a pain in the ass, but he's one of the best broadcasters out there. He's insightful, intelligent, funny, and tremendous.

[Snotcicles]

67. I think Martin Bashir should get a prime time slot. No Reins attached. nt

[DirkGently]

69. Wrong. He's way up for September

http://m.hollywoodreporter.com/live-feed/tv-ratings-five-months-mnsbcs-619758

As MSNBC continues to tinker with its evening lineup, there is good news for Chris Hayes. The host's 5-month-old nightly broadcast, which didn't exactly leap out of the gate, hit ratings highs last week.

Weird OP. Perhaps something he said offended?

[itsrobert]

70. Way up?

Why is he down this week in September? I am afraid you are reading a story done by an MSNBC press release that ran with ratings for a couple days in early September during the Labor day week when other hosts are on vacation. And he is still not up on the former occupiers of the MSNBC 8pm timeslot Schultz and Olbermann. Not even close.

[DirkGently]

71. Yes, "highest ever" would be "way up."

What's your angle here? Don't like the Syria coverage or something? It's a new show and MSNBC is reconfiguring its lineup. Therefore, the relevant news would be that last week was the show's best ever, not that Bill O'Reilly continues to be a juggernaut among the rightwing troglodytes of the world.

But instead you said "continues to tank," which implies the overall trend is down, the opposite of the truth.

That is a false implication. Why are you making it?

Nielsen returns have All In With Chris Hayes posting its best averages yet among total viewers and adults 25-54 -- excluding the breaking news boost from the Boston Marathon bombings (April 15). For the week of Aug. 26, and compared to the week prior, Hayes was up 71 percentto 224,000 viewers in the cable news network's targeted demographic and up 47 percent among total viewers with a nightly average of 772,000.

(snip)

All In heavily covered Syria and the 50th anniversary of the March on Washington throughout the week and featured Newark, N.J., mayor and Senate candidate Cory Booker during Thursday's episode. The 8 p.m. show outperformed CNN competition in Anderson Cooper 360 (577,000 viewers, 170 adults 25-54) on all five nights -- though it still lagged behind cable news' reigning ratings champ, Fox News Channel's Bill O'Reilly. The pundit was up himself, averaging 2.56 million viewers and 430,000 adults 25-54 to hold on to his status as the top broadcast of the week.

[itsrobert]

73. You stated he has the highest ratings in September

However the article references late August. He is actually down from those highs in September. Thus: "Continues to Tank" is an accurate assessment.

[DirkGently]

74. Okay. Three weeks ago, his highest ratings EVER.

So, yes, "continues to tank" continues to be bullshit.

Again, what's your angle here?

Is it his haircut? Do you just not like smart people?

[itsrobert]

75. My angle is posting ratings

People like to know how a prime MSNBC spot is doing in the ratings. Hayes has downward effect on Rachels and Lawrence ratings. Only recently since Ed Schultz was put back on at 5pm and only one Matthews show airs at 7pm that MSNBC overall ratings are showing improvements. Feel free to disagree.

[DirkGently]

90. Your angle is casting improvements as "tanking."

It's the haircut, isn't it?

[kentuck]

76. Bad time spot for Chris...

He should be on after Lawrence's Last Word or moved back to mornings. People think better in the morning. And Chris has a thinking person's show.

[questionseverything]

80. hayes is great

and last nights show was no exception.....who else would have an occupy chic on that actually told a lot of truth

http://video.msnbc.msn.com/all-in-/52997175#52997175

[rl6214]

82. Not surprising

He just doesn't have the delivery for tv

[BumRushDaShow]

86. I like Hayes but they need someone like Martin Bashir in that slot

Maybe swap Martin Bashir with Chris Hayes and see how it goes. Martin can slice and dice and smack down with the best of them.

[itsrobert]

87. ****Update, Thursday, Hayes is 3rd to Fox and CNN***

Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 2,825 453 983
CNN Anderson Cooper 360 646 222 369
MSNBC ALL IN W/ CHRIS HAYES 555 193 289

http://tvbythenumbers.zap2it.com/2013/09/13/cable-news-ratings-for-thursday-september-12-2013/202491/

[FarCenter]

89. He talks way to fast and way too much.

Unwatchable.

[Larkspur]

93. I think you are confusing Chris Matthews with Chris Hayes

I can't stand CM but love watching CH. I always learn something new from CH.