Who’s Afraid of the Big Bad Wolf? – The Guardian ‘Open Journalism’ and Social Media

[Are_grits_groceries]

Last night, The Guardian launched a new TV advert to promote its ongoing ‘open journalism’ campaign, based around the children’s tale of the Three Little Pigs. The two minute video depicts how the escapades of these re-imagined characters, together with the Big Bad Wolf, are reported by the media – across print, digital and social media channels. With an unexpected twist in the tail (see what I did there?!), it posits that only this 360 degree view of the news can provide the most accurate and trustworthy account of events.
<snip>
The Three Little Pigs video also serves to legitimise Social Media as an advocate of traditional media and not the enemy. Social Media has given rise to increased citizen journalism, whether it be via words, pictures or videos, broadcast on blogs, social networking sites and so on. This video seeks to bring Social Media into the fold, embracing its merit rather than resisting or fearing it. The video tries to give an idea of how Social Media can be harnessed, complimenting other forms of media, to give a ‘complete picture’ of the news.
<snip>
http://www.speedcommunications.com/blogs/speed/2012/03/01/whos-afraid-of-the-big-bad-wolf-the-guardian-open-journalism-and-social-media/?12345

Interesting......