Beware: Huge Media Companies Are Selling Corporate Ideology as the 'New American Center'

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http://www.alternet.org/media/beware-corporate-ideology-being-sold-huge-media-companies-new-american-center

“IT’S OFFICIAL,” the box on my screen announced in capital letters. “YOU’RE ONE OF THE BLEEDING HEARTS.”

To examine the Esquire/NBC News “New American Center” is to enter a Beltway consultants’ dreamscape, a perceptual interspace where real Americans’ opinions dissolve and are replaced by a chimerical creature whose secret language is only understood by certain insider politicians, corporations and consultants.

That creature’s name is “The Center.”

The survey commissioned by these two news organizations tells us very little about American public opinion. But it tells us a great deal about the insular worlds in which certain journalists and consultants reside.

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Although there were some interesting nuggets of data in the study, overall it was an ill-conceived venture whose main purpose seemed to be reinforcing a prevailing article of faith inside the Beltway: that there is an undiscovered “center” to American politics, and that finding it will spell success for savvy corporations, candidates and consultants.

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