The Next Data Privacy Battle May Be Waged Inside Your Car
Source: New York Times
Cars are becoming smarter than ever, with global positioning systems, Internet connections, data recorders and high-definition cameras. Drivers can barely make a left turn, put on their seatbelts or push 80 miles an hour without their actions somehow, somewhere being tracked or recorded.
Automakers say they are only responding to consumer demand, and besides, they and regulators say, the new technologies help them better understand consumers and make the cars safer. But privacy advocates increasingly see something more unsettling for drivers: that someone is always watching.
Now two senators are trying to give car owners more say over some of that data. Early next week, Senator John Hoeven, Republican of North Dakota, and Senator Amy Klobuchar, Democrat of Minnesota, will introduce a bill stipulating that car owners control the data collected on the device called the event data recorder. The recorder, commonly known as a black box, collects information like direction, speed and seatbelt use in a continuous loop. It is in nearly every car today, and in September, it is set to become mandatory.
... It didn’t help the automakers’ reassurances about their handling of data when Jim Farley, Ford Motor Company’s top sales executive, who is known for making off-the-cuff comments, told a panel at the CES: “We know everyone who breaks the law. We know when you’re doing it. We have GPS in your car, so we know what you’re doing.” Although he quickly added, “By the way, we don’t supply that data to anyone,” and later issued a full retraction, the comments, even if overblown and meant to be provocative, fueled the concerns.
Read more: http://www.nytimes.com/2014/01/11/business/the-next-privacy-battle-may-be-waged-inside-your-car.html
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