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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsHeineken Joins Sam Adams in Boycotting St. Patrick's Day Parade
http://jezebel.com/heineken-joins-sam-adams-in-boycotting-st-patricks-d-1544977024?utm_campaign=socialflow_jezebel_facebook&utm_source=jezebel_facebook&utm_medium=socialflowLast week, Boston Beer Company (the makers of Samuel Adams Lager) decided to pull their sponsorship from the St. Patrick's Day Parade in Boston, and it looks like Heineken is doing the same in New York for Monday's celebrations.
Both brewing companies are doing so to support LGBT community members, after parade organizers ever-so-benevolently allowed LGBT members to march in the parade, but banned them from using any and all signage about sexual orientation. A Heineken spokesperson told CNBC, "We believe in equality for all. We are no longer a sponsor of Monday's parade."
The decision to pull the sponsorship has been lauded by gay rights activists. GLAAD president Sarah Kate Ellis also praised the decision:
"Heineken sent the right message to LGBT youth, customers and employees who simply want to be part of the celebration."
It's a pretty genius move to take away the second most important part of St. Patrick's day to make a legitimate point. Still, it's unfortunate that people quite literally need to be forced into sobriety to understand how ludicrous the anti-LGBT sentiment really is.
Both brewing companies are doing so to support LGBT community members, after parade organizers ever-so-benevolently allowed LGBT members to march in the parade, but banned them from using any and all signage about sexual orientation. A Heineken spokesperson told CNBC, "We believe in equality for all. We are no longer a sponsor of Monday's parade."
The decision to pull the sponsorship has been lauded by gay rights activists. GLAAD president Sarah Kate Ellis also praised the decision:
"Heineken sent the right message to LGBT youth, customers and employees who simply want to be part of the celebration."
It's a pretty genius move to take away the second most important part of St. Patrick's day to make a legitimate point. Still, it's unfortunate that people quite literally need to be forced into sobriety to understand how ludicrous the anti-LGBT sentiment really is.
Amen.
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Heineken Joins Sam Adams in Boycotting St. Patrick's Day Parade (Original Post)
PeaceNikki
Mar 2014
OP
Notice how quickly it changed from the Applebee's faux pas to the Beer folk. Bigotry isn't working
cr8tvlde
Mar 2014
#2
I know there's a long way to go, but it warms the cockles of my heart when companies
PeaceNikki
Mar 2014
#3
iemitsu
(3,888 posts)1. Gay people drink beer too.
And participate in all other aspects of community life.
Why do organizations allow bigots (who cannot even identify which way the wind is blowing) to steer their events directly onto the rocks?
Guess I'll stay home and drink beer rather than attend the parade.
cr8tvlde
(1,185 posts)2. Notice how quickly it changed from the Applebee's faux pas to the Beer folk. Bigotry isn't working
as well as it used. Get used to it...everybody has a place at the American table. Cheers to Heineken.
PeaceNikki
(27,985 posts)3. I know there's a long way to go, but it warms the cockles of my heart when companies
take a stance that might be controversial... .because it's the right thing to do.
cui bono
(19,926 posts)4. What happened with Applebee's? I searched and didn't find anything related to the parade.
cr8tvlde
(1,185 posts)6. The owner came out publicly against LGBT, Chick-fil-a too, as I recall.
awoke_in_2003
(34,582 posts)5. Time to buy some Heineken. nt