not sure if this guy is real or not
sometimes I look thru Politico and saw this.
http://www.politico.com/blogs/media/?ml=bl_db
MSNBC is in serious trouble
By DYLAN BYERS | 3/26/14 12:01 PM EDT
This is the story of MSNBC in a nutshell: It rose to prominence on its criticism of George W. Bush, peaked during Barack Obama's historic 2008 campaign, and, by criticizing Republicans and championing liberal causes, sustained its viewership in the years that followed.
MSNBC suffered harder loses in 2013 -- in terms of both viewership and revenue -- than either of its competitors at Fox News and CNN, according to Nielsen data featured in a new Pew Research report. Prime-time viewership declined by a staggering 24 percent (nearly twice the loss sustained by CNN and four-times that sustained by Fox News). Daytime viewership fell by 15 percent, even as it rose at both of the other networks.
On the revenue side, MSNBC was projected to decline by 2 percent, while both CNN and Fox News were projected to experience growth of 2 percent and 5 percent, respectively. MSNBC was expected to bring in $475 million in revenue: less than half what CNN will make and roughly one-quarter of what Fox News will make.
Conventional wisdom has it that cable news doesn't have much of a future: The audience is old and getting older, the television landscape is growing more and more fractured, appointment viewing is becoming a thing of the past, etc. Certainly, every cable news network lost viewers last year. But this version of events often ignores the incredible revenue gains made each year by Fox News (like a rocket) and CNN (far more gradual, but we're still talking billions).
more at the link ....