The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet
by AARON TAUBE
Facebook, Twitter, and Instagram have become increasingly crowded with branded accounts seeking their attention. Every few seconds, your favorite brands are tweeting at you.
But what most people don't know is how much time and effort goes into curating these accounts, writing tweets, and filling your news feed with content people actually want to see. For instance, it can take a team of 13 social media and advertising specialists up to 45 days to plan, create, approve, and publish a corporate social media post.
To learn more about the process, I spent a morning at Huge, a digital design and advertising firm that runs the social media accounts for eight different brands, including TD Ameritrade and Audi. At the agency's New York office, a team of five social media gurus spend their days keeping tabs on conversations across Facebook, Twitter, Pinterest, and whichever social app pops up next.
Read more: http://www.businessinsider.com/huge-social-media-manager-does-all-day-2014-5
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