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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsAbercrombie & Fitch dropping logos from clothes
Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades.
The company's preppy t-shirts and sweatshirts have fallen out of favor with students who are more inclined to spend their allowances on cheaper and trendier clothes offered by chains such as Forever 21, Inditex's Zara and H&M.
snip
Abercrombie is trying to revamp its image after Jeffries stirred controversy last year by suggesting the company's clothes were made for cool and attractive kids and not for fat people.
The company has since expanded its merchandise to include larger sizes for women. It has also doubled down on more fashionable clothing and slashed prices to win back teen customers who have cut back spending in a tepid job market.
http://www.orlandosentinel.com/business/chi-abercrombie-fitch-dropping-logos-20140828,0,7003312.story
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Abercrombie & Fitch dropping logos from clothes (Original Post)
Baitball Blogger
Aug 2014
OP
I've never understood why people spend their own money to become a walking advertisement
Dems to Win
Aug 2014
#1
Dems to Win
(2,161 posts)1. I've never understood why people spend their own money to become a walking advertisement
for a big company.
The company would need to pay me before I would wear their logo. Maybe today's teens are thinking the same way.
NightWatcher
(39,343 posts)2. Hey look at me, I overpaid for a mall shirt.
Baitball Blogger
(46,736 posts)3. How the mighty do fall.
The more they take from payroll, the less customers they have for their products.
KurtNYC
(14,549 posts)4. Forever 21 ?! "trendier",
the fundies with their "Allergic to Algebra" stuff?
A Forever 21 shirt with the words Allergic to Algebra printed on the front is the latest shirt to draw criticism for its seemingly anti-education message for girls and teenagers.
...
One shirt blatantly declares Skool sucks and another shirt has a list on the front that reads: A+=amazing, B=brilliant, C=cool, D=delightful, F=fabulous. The websites tagline for selling the shirt is F doesnt always mean fail!
One shirt seemed promising with the message, I heart school emblazoned on the front, but a photo of the back reveals the rest of the message: not
...
One shirt blatantly declares Skool sucks and another shirt has a list on the front that reads: A+=amazing, B=brilliant, C=cool, D=delightful, F=fabulous. The websites tagline for selling the shirt is F doesnt always mean fail!
One shirt seemed promising with the message, I heart school emblazoned on the front, but a photo of the back reveals the rest of the message: not
http://abcnews.go.com/blogs/headlines/2011/09/forever-21s-allergic-to-algebra-shirt-draws-criticism/
So clothes with sexist 'proud to be stupid' messages are replacing over-priced logo-ware?