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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsPolitical sleazeball Frank Luntz orchestrated Goodell's awful press conference!
"Roger Goodell was talking, but the words weren't his alone. "That speech was all Frank," says an associate of pollster Frank Luntz, lord of the dark arts of political messaging, who frequently works with Goodell and the NFL. "As soon as I heard Goodell's intro, I was laughing."
The part that got him giggling was the line "We will get our house in order first." The NFL commissioner used that same phrase minutes later, in response to a question from a New York Post reporter about whether he would resign.
"That's textbook stuff that Frank uses all the time," says the source.
Why, yes it is: "Getting our house in order" shows up as No. 4 on Luntz's list of nine "Phrases that prioritize" from his book, Win: The Key Principles to Take Your Business from Ordinary to Extraordinary."
http://deadspin.com/the-political-messaging-huckster-behind-roger-goodells-1637322802
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Political sleazeball Frank Luntz orchestrated Goodell's awful press conference! (Original Post)
bullwinkle428
Sep 2014
OP
MADem
(135,425 posts)1. That guy is such a LOSER! He hasn't scored a point in years...
Kinda tells you what side of the fence Goodell is sitting on, since he thought hiring that clown was a good idea...
rufus dog
(8,419 posts)2. Goodell's father was a Republican Senator albeit a "Liberal" one.
Appointed to fill RFKs seat.
http://en.m.wikipedia.org/wiki/Charles_Goodell
MADem
(135,425 posts)3. Fascinating--thanks for that tidbit! nt