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Renew Deal

(81,872 posts)
Sat Mar 21, 2015, 11:32 PM Mar 2015

How Meerkat is Going to Change the 2016 Election for Every Campaign, Reporter and Voter

Every few minutes over the last few days, my phone vibrates with another notification that another person I follow on Twitter has joined Meerkat. Everywhere I have gone here at South by Southwest, from the convention center to the food trucks, people are talking about Meerkat. And if that same discussion is not happening at every media outlet and presidential campaign around the country, they are making a huge mistake.

If 2004 was about Meetup, 2008 was about Facebook, and 2012 was about Twitter, 2016 is going to be about Meerkat (or something just like it).

Now admittedly, no one seems to know how to use the thing yet. Most of what I have seen thus far is either jumpy streaming of events or uncomfortably awkward reporters talking to their followers. Meerkat has also hit a bump in the road with Twitter cutting off access to their Social Graph. But whether it is Meerkat, Periscope or someone else, the potential for a service that makes livestreaming this easy is limitless. It could do to television what blogs did to newspapers by removing many of the financial and structural advantages of legacy media institutions.

Think about it this way: Up until about two weeks ago, broadcasting an event live required a large and quite expensive satellite truck, a ton of expensive cables and expensive satellite time. Now you can do it with your phone — the same machine you use to text, check Instagram, hail an Uber, and play Candy Crush.
<snip>

https://medium.com/backchannel/how-meerkat-is-going-to-change-the-2016-election-for-every-campaign-reporter-and-voter-1daa8954e543

Rachel Maddow was talking about this last night. There is an assumption by her and this article that people will want to watch the 2016 race live while it's happening. I'm not sure campaigns work like that most of the time. We're in an "on demand" world. The benefit won't be the live coverage for most events. It will be access to a few more events that were previously inaccessible live.

I don't think it's presidential campaigns that have to worry much about live streams. It's smaller and more localized events like local campaigns, protests, meetings, etc. We've seen this already with Ustreams of OWS marches, and recent civil rights marches. Now anyone with a cell phone can be a cameraman.

18 replies = new reply since forum marked as read
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How Meerkat is Going to Change the 2016 Election for Every Campaign, Reporter and Voter (Original Post) Renew Deal Mar 2015 OP
I'd like to believe that's true... brooklynite Mar 2015 #1
This is idle speculation, but streaming might kill the stump speech. LeftyMom Mar 2015 #2
You might be right about stump speeches. Renew Deal Mar 2015 #3
It might be, because so many negative ads come from PACs and other third parties. LeftyMom Mar 2015 #4
I'd like to see some one use it to cover the corporate media GreatCaesarsGhost Mar 2015 #5
That's a great point Renew Deal Mar 2015 #7
Uh oh, a positive technology thread! Warren DeMontague Mar 2015 #6
We're anti-technology here? Renew Deal Mar 2015 #8
No, most of us aren't. Warren DeMontague Mar 2015 #9
OMG Why are we bombing the Moon?! DRoseDARs Mar 2015 #10
I wish I could find that thing... freshwest Mar 2015 #11
Here you go, love: DRoseDARs Mar 2015 #13
Oh, thanks! That will a lot of fun. n/t freshwest Mar 2015 #14
I'll bite... nikto Mar 2015 #12
I read the thread title as Paulie Mar 2015 #15
Someone thinks people want to spend even more time watching the already long campaign? PoliticAverse Mar 2015 #16
This message was self-deleted by its author PoliticAverse Mar 2015 #17
I don't think telecoms are ready for the massive data loads.... JaneyVee Mar 2015 #18

brooklynite

(94,729 posts)
1. I'd like to believe that's true...
Sat Mar 21, 2015, 11:38 PM
Mar 2015

I had lunch with a Senate candidate on Friday and the issue of social media application came up. I think he recognizes that campaigns do a rotten job today, but I'm not sure his people are looking at new tech options.

LeftyMom

(49,212 posts)
2. This is idle speculation, but streaming might kill the stump speech.
Sat Mar 21, 2015, 11:44 PM
Mar 2015

If people can find video of you giving the same speech dozens of times with only minor variations it kills any sense of connection they might gain from seeing it live. It also gives opponents an easy opportunity to splice together video of you saying the same thing over and over again, which reads as fake and deceptive to people who don't really follow politics.

It'll be interesting to see what else happens, but that's my wild guess: fewer canned speeches and a greater emphasis on extemporaneous remarks.

Of course extemporaneous remarks have a greater potential for misstatements and gaffes, so it could very well move people in the exact opposite direction. Advice may depend on the strengths of the candidate. But if I'm right and the pivot is toward more fluid speeches, that would be excellent news because it's a pressure that favors brighter people.

Renew Deal

(81,872 posts)
3. You might be right about stump speeches.
Sun Mar 22, 2015, 12:00 AM
Mar 2015

Comics use their best material once on their TV specials and can't really use it again. But for anyone that really pays attentions to campaigns you notice that candidates use the same speech and pandering over and over. Most people don't want to watch the same Obama speech three times in a day. That pleasure is reserved for us junkies.

Splicing isn't a big issue at this point because every major campaign is followed by trackers.

LeftyMom

(49,212 posts)
4. It might be, because so many negative ads come from PACs and other third parties.
Sun Mar 22, 2015, 12:05 AM
Mar 2015

They can't use campaign footage (except what the campaign makes generally available) because it's coordinating their efforts with a campaign and we all know they never, ever do that because it's illegal. But if there's a ton of streaming video to sort though? A lot of it will be shaky garbage but some of it will be usable.

GreatCaesarsGhost

(8,585 posts)
5. I'd like to see some one use it to cover the corporate media
Sun Mar 22, 2015, 12:18 AM
Mar 2015

as they cover an event. A live documentary of how the news is "presented."

Renew Deal

(81,872 posts)
7. That's a great point
Sun Mar 22, 2015, 12:23 AM
Mar 2015

There is a niche in there. The media often chooses what to show. I wonder If the everyday citizen cares to bridge that gap.

Paulie

(8,462 posts)
15. I read the thread title as
Sun Mar 22, 2015, 04:03 AM
Mar 2015

Bobcat... Which turned into bobcat goldthwait. So I thought this thread was going to be something!

PoliticAverse

(26,366 posts)
16. Someone thinks people want to spend even more time watching the already long campaign?
Sun Mar 22, 2015, 09:00 AM
Mar 2015

The beauty of youtube is that instead of having to watch 5 hours of some uninteresting event live you can
just watch the edited interesting part at your convenience.

Response to Renew Deal (Original post)

 

JaneyVee

(19,877 posts)
18. I don't think telecoms are ready for the massive data loads....
Sun Mar 22, 2015, 09:57 AM
Mar 2015

This is actually an app a bit ahead of its time.

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