Why on earth would Hillary announce on Sunday?

[Proud Public Servant]

I know we don't know for sure, but if press reports are correct: Why Sunday instead of Saturday?

She announces Saturday morning, and she's the headline in every Sunday paper in the country. She announces Saturday morning, and every Sunday talk show will be scrambling to get her or a surrogate on air.

She announces Sunday, and...what, exactly?

Again, we don't know what she'll do. But I'm baffled by the increasing number of reports that it'll be Sunday; that seems like a miscalculation right out of the gate.

Has someone got a guess as to why that would be the way to go?

(PS - I don't buy the "going small" strategy for a minute. Hillary can no more plausibly "go small," even if she wants to, than Disney World can have a "soft opening"; she's too big a deal.)

[leftofcool]

1. She's busy on Saturday? Maybe spending the day with her grand daughter?

[yeoman6987]

8. They will still talk about it Sunday morning

Rubio is the loser here as they both are announcing close together.

[msanthrope]

2. News cycle. nt

[Proud Public Servant]

4. That's actually my point

She gets way more news cycle traction out of a Saturday announcement: the Sunday papers, the Sunday shows, and she's still the top news story on Monday, barring a Sunday natural disaster. I just don't get choosing Sunday and giving up 2/3 of that.

[msanthrope]

5. Nobody reads the Sunday papers....Monday she'll have all cable, news, etc. nt

[Proud Public Servant]

10. Sunday papers are still widely read by

older white folks -- who make up a disproportionate sector of the electorate, and who are a demographic to which Clinton could appeal in a way Obama couldn't. It seems foolish to ignore that unless there's an advantageous trade-off involved. And that takes me back to teh original question: where's the advantage in Sunday.

[msanthrope]

13. Fox news will have it for that demographic Monday.

HRC knows how to play to that demographic. No fear there.

[AgingAmerican]

3. If she announces on Sunday, nobody will ever find out she is running?

Oh noes!!

[Proud Public Servant]

6. Obviously not

But if something's worth doing, it's worth doing right -- especially if you're about to spend 18 months and a billion dollars pursuing your goal.

[AgingAmerican]

7. By Monday, nobody will care

nt

[LanternWaste]

21. No doubt, many posters will pretend to know how to do it right...

"But if something's worth doing, it's worth doing right"

No doubt, many posters will pretend to know how to do it right...

[randome]

9. She probably just wants everyone to see her Sunday 'do.

A thing like that can make or break a campaign, you know.
[hr][font color="blue"][center]No squirrels were harmed in the making of this post. Yet.[/center][/font][hr]

[NCTraveler]

11. I don't know when she is going to announce. nt.

[Paladin]

12. I like the timing.

It's the major topic on this Friday morning's news shows---instead of all those fucking Republicans, fixing to speak at the NRA convention......

[MineralMan]

14. What day she announces does not matter at all.

It will make zero difference in any way at all.

It's a long time 'til the primaries still.

[longship]

16. Yup! On the whole, a senseless issue!

Especially considering that it 19 months until the election.

In other words... Ho Hum!

[Proud Public Servant]

18. I'm not imagining it's an "issue"

I agree it's not important in the grand scheme of things. But I work in government public affairs. Even at my lowly level, you think this stuff through and pick the optimal moment to stage something -- a particular week, day, hour. None of it is random or off-the-cuff. So I continue to be baffled by the notion that Sunday is better than Saturday here. Plus, if you think this isn't being thoroughly thought through down to the nth level, you haven't been paying attention to the Clinton operation to date.

(On the other hand, if it really hasn't been thought through that thoroughly, either owing to laziness, incompetence, or hubris, then the Clintonistas have learned nothing from 2008 and we're all in for a bumpy ride.)

[longship]

19. Well, mounting a presidential campaign is a long term deal.

(Much regrettably! The UK does it all in six weeks.)

However, can anybody credibly claim that her campaign's choice to announce on Sunday will have any significance beyond a reaction of, "So what!" next week, let alone 19 months from now. Hell, I will say it now.

So what!

It is a non-issue. It had to be one day of the week.

[Calista241]

15. So she can say she raised the most money in the first week?

[Enrique]

17. because she hates Jesus

duh

[AngryAmish]

20. More importantly Master's Sunday.

[Proud Public Servant]

22. Ok, got my answer

From a friend who's the communication director for a politician who frequently appears on news programs. He says my mistake is in assuming Hillary would want to have her people on the Sunday shows; in actuality, apparently, sending surrogates out to the Sunday shows is a complicated and fraught process, so announcing on Sunday as a way to avoid it (while making sure it gets mentioned on all the shows anyway) is actually a smart strategy. The more you know...

[HereSince1628]

23. My guess...it forces her name into the sunday talking head shows 7 days later

That's 8 count them 1,2,3,4,5,6,7,8 days of her name in the news over a story SHE controls.

What else is there to know?

[brooklynite]

24. She doesn't WANT "her and every surrogate on every Sunday talk show"

The key is to formally announce and then head off to Iowa for low key "listening tour" meetings with voters. No large crowds, no hoopla.