Big Props to Wells Fargo and their two Mommy adoption commercial.

[trumad]

Wow!

[DemocratSinceBirth]

1. Proud to be the first recommender/NT

[Human101948]

2. Touching commercial to make us forget...

What rapacious, greedy crooks they really are...

http://www.forbes.com/sites/halahtouryalai/2012/10/09/wells-fargo-committed-mortgage-fraud-to-maximize-profits-us-attorney-lawsuit/

[Jacoby365]

5. Wells Fargo is still stealing from customers today.

How much longer will they get away with it? Greedy crooks is right: http://consumerist.com/2015/05/05/los-angeles-sues-wells-fargo-over-unfair-customer-account-conduct/

[cali]

11. precisely. Anyone that thinks that companies such as WF, latch on to social

issues such a LGBT rights out of the goodness of their hearts, is a hopeless idiot.

[trumad]

20. Hopeless idiot...

Let's not pretend that you don't know who to post without a hide.

[cali]

23. No, Trumad, I actually assume you're aware of this

I think you're many things- an idiot is not one of them.

[eloydude]

3. It's one of the too big to fail bank, but dammit...

this is a good commerical!

this touches close to home...

[a kennedy]

12. That's what they do, they make you forget they're greedy bastards with awesome PR

REMEMBER it's PR, that's all, PR. Kinda like that all warm and fuzzy BP advertisement about the Gulf Coast coming back..... They haven't paid a dime's worth of the damage they owe. D*mn. It's all Public Relations.

[AngryAmish]

4. Now if I were a cynic, I would think Wells Fargo is trying to placate progressives with such an ad

If I were further a cynic , a bad person, At Wells, I would hope that some credulous type would post such a video to social media. Perhaps, if lucky, a progressive message board of one type or another , thanking Wrlls Fargo for spending a pittance on an ad that corresponds to my social mores while allowing their crimes to go unpunished.

But even a cynic could not hope for such people to spread their ad virally on left wing internet media while not airing such an ad on broadcast where their right wing customers might catch wind. Such dullards do not exist.

Thank gosh I am not a cynic.

[trumad]

9. I don't look at it this way...

This ad was on a major network--- 5 years ago it would not have been on a major network.

Most progressives are smart enough to know that WF part of the problem but also smart enough to know that this ad is good.

[99Forever]

6. A perfect example of neoliberalism at work. n/t

[trumad]

7. Shouldn't use words that you have no idea what they mean.

[99Forever]

8. I know exactly what it means.

That's what troubles you. We see what's behind the curtain. The gig is up.

[trumad]

10. Ya got me man...

14 years on DU hiding as a neo-liberal and you come in a catch me---oh my.

I look at this ad as something that would have not be shown on TV 5 years ago. That's all---no hidden agenda---just a fucking ad.

You on the other hand come into this thread with your purity meter trying to be oh so edgy with your politics.

Dude---you bore me.

[99Forever]

14. Dude, multinational corporations don't do "ads" without an agenda.

That they suckered you in doesn't surprise me in the least. Whether or not you are a neoliberal is irrelevant, what the Banksters just did is classic neoliberal strategy. Distract with a liberal shiny social issue while picking your pocket.

But hey, go ahead and get mad at me for pointing out that you're being had.

Wells Fargo is one of the worse of the worst in just how many Americans it has ripped off. One freakin commercial doesn't change that.

[trumad]

15. No shit...

Your unbelievable wisdom has me floating on clouds. I'm so grateful that you have come into my life to educate me and set me straight.

Thank you oh wise one.

[99Forever]

24. Yummy snarky goodness.

Don't take your eyes off the latest shiny object, whatever you do. And be sure to heap that praise on them for finally doing something they should have done years ago.

[LanternWaste]

21. Has anyone attested otherwise?

"One freakin commercial doesn't change that."

Has anyone attested in any real way, otherwise?

[L0oniX]

26. +1 "That they suckered you in"

[treestar]

13. Wow cool seems to be more about the adoption

than about Wells Fargo.

[trumad]

16. Of course the Puretopians don't see it that way.

[treestar]

27. Yeah, saw some of the snark

some people can't be happy about anything.

[Bluenorthwest]

29. Well, some people can't be happy about anything gay positive, that's for sure.

DU has celebrated other commercials which used casting that broke old bigoted habits without feeling the need to lecture on the basic nature of commercials as exploitation. It's different when it's gay families in the ad because those posters do not see LGBT people as actual human beings.
It's very ironic to me that some of the same people who excuse the Pope for attacking LGBT adoptions with a vehemence suggestive of hate speech because 'he says other good things' find it impossible to so much as note the refreshing casting in this ad because of 'other bad things'.
It's almost as if the thing that bothers them is the adoption being portrayed.

[trumad]

30. A Gay positive ad by a large corporation on a major network is rather groundbreaking.

That was the point of my Op.

But nope---the Puretopians have to dump their golden shit in a thread like this.

[meaculpa2011]

17. Wells Fargo tried to hold back my $100,000...

insurance settlement after Hurricane Sandy sent 8 feet of seawater and sludge through my house.

Get this... I owed them less than $15,000 on the 25 year mortgage I've been paying for 22 years.

After battling with them for nearly a year they reduced the holdback to what I owed. They were very apologetic and blamed it on a petty bureaucrat. Yeah, right.

I'm about two weeks away from completing repairs and then I'll have to fight them for the remainder.

Keep making cutesy commercials. That'll make me love you.

[meaculpa2011]

18. BTW: Marketing 101...

Tie your sales pitch to emotion.

[cherokeeprogressive]

19. Makes me love 'em again.

[Ron Green]

22. It's Gaywashing. Get used to it.

The more heartwarming the ad, the darker the agenda.

[Bluenorthwest]

28. I live in Oregon, and your posts are consistenly nasty toward gay people.

When Cheerios did a commercial with casting people liked, people celebrated that casting and did not feel the need to launch into lectures about the inherent hucksterism in advertizing.
http://www.democraticunderground.com/10022930559

The contrast is stark and very telling. Would you apply a word such as 'gaywashing' to that ad? If not why not?

[Ron Green]

31. Well, I can't see the ad because it requires me to "sign in" to watch it. But as I recall, the

Cheerios commercial was a positive and somewhat groundbreaking move into normalizing the ad environment to be more inclusive: a very good thing, in my view.
For you to write that my posts are "consistently nasty toward gay people" is just wrong and ignorant. My point about "gay washing" is that Corporate America and its image-makers are cynically co-opting the rapid (and long overdue) cultural shift toward tolerance and openness, in order to advance their harmful agendas, whether environmental degradation (Monsanto), wage slavery (Wal*Mart) or banksterism (Wells Fargo.) They've decided it's now safe enough to play gently on the right side of the Culture Wars, not needing the fundamentalist homophobic demographic - who probably don't see these new commercials in great numbers anyway (are they running on Fox News? If so, I'll reconsider my opinion.)

[L0oniX]

25. Nothing those Hells Cargo assholes do can make up for their financial preditor tactics.

[Mosby]

32. great commercial, thx for posting

Whatever one might think about WFC, this took guts, good for them.