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KamaAina

(78,249 posts)
Tue Jun 16, 2015, 02:08 PM Jun 2015

The burger that could fix fast food

http://news.yahoo.com/inside-locol--fast-food-for-the-day-after-tomorrow-000353697.html

LocoL (the name is a cross between “local” and “loco,” the Spanish word for “crazy”) has been in the works for a while now. In August 2013, Choi delivered a speech at MAD, the cutting-edge annual food conference in Copenhagen, Denmark, about Californians living in hunger. Patterson was impressed. A few weeks later, he flew to Los Angeles with a proposition: What if he and Choi used everything they knew as chefs, from the latest food science to the most ancient cooking methods, to create a new fast-food chain that was good for you, good for the planet, and just as guilty-pleasure delicious as, say, Taco Bell’s Crunchwrap Supreme? What if they opened in America’s notorious “food deserts” — the large, mostly urban swaths of the country where it’s hard to find anything to eat or drink besides a Big Mac and a Big Gulp? And what if they went toe-to-toe with McDonald’s and company by pricing everything from $.99 to $6?...

I behold it before taking a bite. The thing is hefty. Not huge like those behemoths they serve at upscale Manhattan bistros. But much denser and weightier than your typical Whopper. The patty is mostly made of grains — raw, sprouted and cooked. There’s some jack cheese on there, some grilled-scallion-and-lime relish and a spunky concoction that Patterson and Choi have taken to calling Awesome Sauce: tomato, onion, garlic, vinegar, oil and gochujang, or Korean chili paste. Layer all the above onto a long-fermented bun custom-made, partly with rice flour, by renowned San Francisco baker Chad Robertson of Tartine, who also serves on the LocoL board, and press it on the griddle like a panino until the crust gets crispy and the cheese starts to ooze — a recent Choi brainstorm meant to improve the burger’s “mobility” and “make it easier to eat while skateboarding or riding a bike” — and there you have it: LocoL’s mission statement in sandwich form....

It’s clear the industry is at a crossroads. Thanks to a steady stream of exposés (“Fast Food Nation,” “Super Size Me,” “Food, Inc.”), many human beings now accept that a Big Mac is basically inhumane: to the animals that become it, to the workers who serve it, to the customers who eat it and to the planet that absorbs it. Meanwhile, various food movements — organic, anti-GMO (genetically modified organism), slow-food, vegan and so on — have popularized healthier, more sustainable ways of producing and consuming calories. That’s why fast-casual chains such as Chipotle and Shake Shack, with their locally sourced veggies and antibiotic-free beef, are all the rage these days; it’s also why last August marked the worst sales month for McDonald’s in more than a decade, and why the company sacked its president and CEO in January. Customers are gravitating toward more “natural” meals....

Not many people are bothering to come up with alternatives. On one end of the spectrum, there’s the industry itself, which in recent months has sought to improve its image by getting rid of artificial colors and flavors (the Yellow No. 6 dye in Taco Bell’s nacho cheese, for instance) and promoting items that more closely resemble actual food (McDonald’s “premium” sirloin burgers). A Penn State food-science professor accurately described these maneuvers as a way for the fast-food Goliaths to give their products “a healthy glow without making meaningful changes to their nutritional profiles.”


38 replies = new reply since forum marked as read
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The burger that could fix fast food (Original Post) KamaAina Jun 2015 OP
I hope they succeed.... daleanime Jun 2015 #1
I'm thinking the same thing madokie Jun 2015 #5
Looks and sounds like something I'd be interested in Warpy Jun 2015 #36
Yummy. When and where can I get one? lovemydog Jun 2015 #2
Watts in LA or the Tenderloin in SF KamaAina Jun 2015 #3
Thanks! lovemydog Jun 2015 #4
I do occasionally turn up in and around the Tenderloin KamaAina Jun 2015 #7
Oh ye of little feta pinboy3niner Jun 2015 #13
Hit the road, jack! KamaAina Jun 2015 #21
I cheddar to think of traveling again so soon after my Turkish prison nightmare pinboy3niner Jun 2015 #23
Stilton on this topic, I see. KamaAina Jun 2015 #25
Of course! It's Emmental, my dear Watson. nt pinboy3niner Jun 2015 #27
Havarti you any more? KamaAina Jun 2015 #28
No, I don't think I camembert it any longer. nt pinboy3niner Jun 2015 #29
I'm gouda bet yes! n/t Aerows Jun 2015 #30
You just bleu it with that guess pinboy3niner Jun 2015 #33
I cheddar to think. Eleanors38 Jun 2015 #15
You're such a muenster. KamaAina Jun 2015 #17
Gouda! Eleanors38 Jun 2015 #24
Playing the bleus? pinto Jun 2015 #32
I want one! Haven't eaten a meat burger in years and years. Avalux Jun 2015 #6
+1 daleanime Jun 2015 #8
K&R Solly Mack Jun 2015 #9
Good luck to them Nuclear Unicorn Jun 2015 #10
Great, just GREAT get the red out Jun 2015 #11
This, like many other prepared vegetarian foods, is off-limits to my wife Revanchist Jun 2015 #12
The best way to get folks to go vegetarian is with good vegetarian food that's CHEAP... Eleanors38 Jun 2015 #14
I have a friend who is experimenting with burgers made of feces. zappaman Jun 2015 #16
McD's Turd Pounder? pinboy3niner Jun 2015 #26
A BigVac-u-ate? Eleanors38 Jun 2015 #34
That looks delicious passiveporcupine Jun 2015 #18
Beef is pricing itself out of business. bulloney Jun 2015 #19
It's starting to remind me of the '70s KamaAina Jun 2015 #20
Rib eye has become a special occasion thing awoke_in_2003 Jun 2015 #38
How much protein is in one of these? Ruby the Liberal Jun 2015 #22
I'd need a double Aerows Jun 2015 #31
I wish them great luck. kentauros Jun 2015 #35
I would love to try one! SunSeeker Jun 2015 #37

Warpy

(111,342 posts)
36. Looks and sounds like something I'd be interested in
Tue Jun 16, 2015, 05:09 PM
Jun 2015

if wheat didn't make me wheeze and itch. Still, it looks like something I'd risk once or twice a year if they open a joint near me.

I haven't eaten fast food in decades. A sprout burger with spicy Korean sauce might tempt me.

 

KamaAina

(78,249 posts)
3. Watts in LA or the Tenderloin in SF
Tue Jun 16, 2015, 02:32 PM
Jun 2015
https://www.indiegogo.com/projects/locol-revolutionary-fast-food#/story

LocoL is about real fast food made with the heart of a chef. That's where we start. And we're opening our first first two locations in LA Watts and San Francisco Tenderloin.
 

KamaAina

(78,249 posts)
7. I do occasionally turn up in and around the Tenderloin
Tue Jun 16, 2015, 02:42 PM
Jun 2015

but they would have to make mine without cheese.

pinboy3niner

(53,339 posts)
23. I cheddar to think of traveling again so soon after my Turkish prison nightmare
Tue Jun 16, 2015, 04:23 PM
Jun 2015

I still have Curdish flashbacks!

Avalux

(35,015 posts)
6. I want one! Haven't eaten a meat burger in years and years.
Tue Jun 16, 2015, 02:40 PM
Jun 2015

It would be wonderful to have a good-tasting fast food option like this that's friendly to humans, animals, and the panet.

Revanchist

(1,375 posts)
12. This, like many other prepared vegetarian foods, is off-limits to my wife
Tue Jun 16, 2015, 03:38 PM
Jun 2015

Due to severe capsaicin allergies and other food related intolerances things like pepper-jack cheese, chili's and other ingredients that make these foods flavorful are a big no-no to her. It's a shame, but these food problems make her distrust vegetarian food in general and prefer a home-cooked steak.

 

Eleanors38

(18,318 posts)
14. The best way to get folks to go vegetarian is with good vegetarian food that's CHEAP...
Tue Jun 16, 2015, 03:47 PM
Jun 2015

I'm omnivore, but one of the places on my eat-out list is a vegetarian restaurant in Austin (Bouldin Creek Cafe) that serves up very good vegetarian and vegan food in substantial portions, and which is Affordable. Too many vegetarian outlets fail to meet these 3 criteria. For the life of me, I cannot figure out why. It seems the folks in the OP have pulled back the curtain. More power to them!

But on another note, no one can beat my venison burgers!

zappaman

(20,606 posts)
16. I have a friend who is experimenting with burgers made of feces.
Tue Jun 16, 2015, 03:54 PM
Jun 2015

If successful, it could revolutionize how we eat.
Some say McDonalds have already come up with this technology.
Welcome to the future!

bulloney

(4,113 posts)
19. Beef is pricing itself out of business.
Tue Jun 16, 2015, 04:12 PM
Jun 2015

At the local stores where I shop, hamburger patties are just under $6/lb. At one of the stores at least, it's good quality beef. It makes you wonder about the fast food joints and other places that market what they're passing off as hamburgers.

You almost need to take out a loan to buy steak (even a lower-price cut like sirloin) if you're cooking for a family or hosting a cookout. I don't know too many people who can really afford beef.

 

KamaAina

(78,249 posts)
20. It's starting to remind me of the '70s
Tue Jun 16, 2015, 04:17 PM
Jun 2015

during which Mom was making chili one day, and soaking a pan in Ajax on the next burner. You got it: pan sloshed Ajax into chili. This being the '70s, we were duty-bound to try and rescue it , but it was too late.

 

awoke_in_2003

(34,582 posts)
38. Rib eye has become a special occasion thing
Tue Jun 16, 2015, 06:31 PM
Jun 2015

I don't like sirloin- too bland. We had rib eyes for Mother's Day, and we will have them for Father's Day. Probably won't have steak for a few months after that.

kentauros

(29,414 posts)
35. I wish them great luck.
Tue Jun 16, 2015, 05:07 PM
Jun 2015

Because we're finally starting to see people that understand vegetarians don't just want a "salad on a bun" like you get almost everywhere else.

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