Women less likely to be shown ads for high-paid jobs on Google, study shows

[GreatGazoo]

Female job seekers are much less likely to be shown adverts on Google for highly paid jobs than men, researchers have found.

The team of researchers from Carnegie Mellon built an automated testing rig called AdFisher that pretended to be a series of male and female job seekers. Their 17,370 fake profiles only visited jobseeker sites and were shown 600,000 adverts which the team tracked and analysed.

The authors of the study wrote: “In particular, we found that males were shown ads encouraging the seeking of coaching services for high paying jobs more than females.”

One experiment showed that Google displayed adverts for a career coaching service for “$200k+” executive jobs 1,852 times to the male group and only 318 times to the female group.

http://www.theguardian.com/technology/2015/jul/08/women-less-likely-ads-high-paid-jobs-google-study

Abstract of the study:
http://www.degruyter.com/view/j/popets.2015.1.issue-1/popets-2015-0007/popets-2015-0007.xml

[corkhead]

1. probably because they'll eventually leave and go to Yahoo.

https://en.wikipedia.org/wiki/Marissa_Mayer

[jtuck004]

2. "adverts for a career coaching service for “$200k+” executive " < Or because they thought men were

more gullible, more likely to be clients of this.

The results, according the text, were not "ads for high-paying jobs", but an ad for a job "coaching" service. That company might easily be targeting males to sell a dubious service to (males are well-known for buying dubious services), so it might not be showing precisely what their headlines say.

Or it might be. Need more data, I think.

[Recursion]

3. Maybe women aren't stupid enough to pay for "coaching services"? (nt)