Limbaugh Dumped by One of His "Original" Affiliates, Citing "Toxic Brand"

[eridani]

http://www.dailykos.com/story/2015/08/11/1411036/-Limbaugh-Dumped-by-One-of-His-Original-Affiliates-Citing-Toxic-Brand

California's KOWL has dropped Rush Limbaugh's radio show from its lineup. Describing the station as "one of the original Rush Limbaugh affiliates," the announcement release emphasized that the decision was based exclusively on "economic reasons," citing Limbaugh's "toxic brand."

The release elaborated on the economic reasons: "And now the free market has spoken. Rush has repelled local, regional, and national advertisers from KOWL costing the stations [sic] thousands of dollars in advertisers." It went on to state that "advertisers would rather just avoid the whole station then [sic] take the risk of being associated with Rush's increasingly toxic brand."

KOWL's explanation for dropping Limbaugh's show is very similar to reasons offered by Boston's WRKO and Indianapolis' WIBC, which both recently dropped Limbaugh from their lineups.

[no_hypocrisy]

1. Last year Rush was dropoed from his flagship NYC station, WABC.

Rush started out locally on WABC-AM in the Clinton years and became syndicated thereafter.

He's still in NYC but it's another local radio station, WWOR. Hannity also had to leave WABC to go to WOR.

[Snobblevitch]

8. Actually, Limbaugh simultaneously, from his start at WABC,

did both a local and the national show on WABC. He quickly increased his affiliates, apparently because his was a new type of show and there were a lot of AM stations looking for programming. It's now just a matter of time before his contract is not renewed. He might end up doing podcasts, but his broadcasting days are numbered.

[Tommy_Carcetti]

2. I hope he fails. nt

[lonestarnot]

3. Dude uses the toilet every where he goes.

[brer cat]

4. I love this slow death

of that "brand." Better than having him quit while he was ahead.

[eppur_se_muova]

7. Performers with good judgement go out at the top of their game ...

others, not so much.

[mdbl]

5. Don't be surprised if the Koch's buy a station for him

It wouldn't cost them a lot and look at the benefits mush provides them.

[Gothmog]

6. Boycotts work