Drug lord has become Mexico’s hit Halloween costume
In this Oct. 13 photo, latex masks depicting Mexican drug lord Joaquin "El Chapo" Guzman, hang out to dry in the Caretas REV costume maker plant in Cuernavaca, Mexico. The Mexican costume maker says latex masks of the mustachioed, twice-escaped drug kingpin are selling like hotcakes. The company has produced more than 2,600 of the masks this month, many of them for export to the U.S. and Canada.
If youve become a mass-marketed Halloween costume, then youre probably really scary.
And youre also probably really lucrative. The latter is what a company in Mexico hopes will become of its costume of the countrys most infamous drug lord: Joaquin El Chapo Guzman.
Grupo Rev plans to rake in the pesos this Halloween season with its newest ensemble of latex masks and prison attire that resembles the man who for years trafficked cocaine to the United States, shipped methamphetamines to Canada and distributed ecstasy to as far off as Europe.
Guzman, considered by the U.S. Treasury Department as the worlds most powerful drug trafficker, embarrassed Mexican officials in July by pulling off a stunning escape from a maximum-security prison.
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