Wall Street: You Bet We Deserve Our Bad Image (US News 2012)
Wall Street: You Bet We Deserve Our Bad Image
The vast majority of Wall Street marketing execs say the industry is responsible for its bad reputation.
By Meg Handley March 28, 2012 | 10:30 a.m. EDT
From revelations about shady banking practices and multi-billion-dollar bailouts to raucous protests by Occupy Wall Street, the financial services industry has gotten some pretty bad press over the past few years.
Now it seems Wall Street is accepting some of the blame for its villainous reputation, according to a new study.
A whopping 96 percent of marketing executives surveyed last month by communications firm Makovsky said their firms "invited negative public perception" through their actions (or inactions), with nearly 60 percent of respondents grading the industry's image as average, below average, or failing.
Negative public perception topped the list of challenges for financial services firms over the next year, the survey found...
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http://www.usnews.com/news/articles/2012/03/28/wall-street-you-bet-we-deserve-our-bad-image