Rush Limbaugh hit where it hurts: World’s greatest troll faces steep pay cut
The shock jock inked a whopping $400-million deal in 2008. It will go down as one of the worst contracts in history
This article originally appeared on Media Matters.
One of the favorite pastimes for sports fans is commiserating over the worst contract their home team ever made; guffawing over management’s decision to waste tens of millions of dollars for a player who never justified the huge payday. (See: Gilbert Arenas.)
For talk radio, there’s probably only one contract that enters that realm of notoriety: Rush Limbaugh’s eight-year, $400-million deal, signed in the summer of 2008 with his longtime radio employer Premiere Radio Networks.
Owned by Clear Channel Communications, which has since changed its name to iHeartRadio, Premiere’s Limbaugh deal instantly dwarfed any payout in AM/FM history. (Only Howard Stern’s contract with Sirius was larger.) The contract, which included a staggering $100 million signing bonus, never panned out as the wheels began to come off Limbaugh’s radio empire.
This year, his contract is up and the timing couldn’t be worse. The talker is facing ratings hurdles, aging demographics, and an advertising community that increasingly views him as toxic, thanks in part to his days-long sexist meltdown over Sandra Fluke in 2012. (He’s also stumbling through the GOP primary season.)
http://www.salon.com/2016/04/14/rush_limbaugh_hit_where_it_hurts_worlds_greatest_troll_faces_steep_pay_cut_partner/
= new reply since forum marked as read
Old-School Talk Radio Is Still Big Enough to Break Candidates
Now, more than a decade and another Democratic president later, Limbaugh and company’s audiences have only grown and become more devoted listeners. What’s more, those early audiences are now part of the demographic that’s most likely to vote in Congressional and primary races.
That’s why, Rosenwald says, the impact of talk radio on electoral politics is sort of like an inverted pyramid. At the widest part of the pyramid, the general presidential election, radio is sometimes drowned out by the cacophony of noise and advertising on television and online.
But as you move down the pyramid to the primaries, local hosts like the ones in Wisconsin can have more of an impact, because they have the freedom to talk at length about the upcoming races in their state and only their state. That kind of narrow coverage becomes a tougher sell on cable news or national radio, because those hosts have to accommodate a national audience. The impact is even more deeply felt, Rosenwald says, at the Congressional level.
http://www.wired.com/2016/04/conservative-talk-radio-survived-social-media-age/
A fine Company, of India.
Apparently, in the red-white & blue heartland, American tractors suck.
I read somewhere that their CEO posted his social security number online and they and they got hacked and lost something like $2000 in less than 5 hours. 
And yeah, needless to say . . . . it didn't end well.
There is no single person, nor any subject too miniscule, that Rush won't comment on, and say something absolutely vile, disgusting, and completely untrue.
For an entire generation of listeners, he is "the one", the guy they get their political headings from.
He is their guru.
And for the last 28 years he has been pointing in the wrong direction like a broken compass on a national stage.
No one other person deserves more of the blame for the sheer outlandish bullshit that Rush has promoted on his radio program for the last 3 decades.
When he dies, there will be a mad dash to replace the huge void that he will leave in his followers' hearts and minds.
