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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsUC Davis spent thousands to scrub pepper-spray references from Internet
UC Davis contracted with consultants for at least $175,000 to scrub the Internet of negative online postings following the November 2011 pepper-spraying of students and to improve the reputations of both the university and Chancellor Linda P.B. Katehi, newly released documents show.
The payments were made as the university was trying to boost its image online and were among several contracts issued following the pepper-spray incident.
Some payments were made in hopes of improving the results computer users obtained when searching for information about the university or Katehi, results that one consultant labeled venomous rhetoric about UC Davis and the chancellor.
Others sought to improve the schools use of social media and to devise a new plan for the UC Davis strategic communications office, which has seen its budget rise substantially since Katehi took the chancellors post in 2009. Figures released by UC Davis show the strategic communications budget increased from $2.93 million in 2009 to $5.47 million in 2015.
http://www.sacbee.com/news/local/article71659992.html
The payments were made as the university was trying to boost its image online and were among several contracts issued following the pepper-spray incident.
Some payments were made in hopes of improving the results computer users obtained when searching for information about the university or Katehi, results that one consultant labeled venomous rhetoric about UC Davis and the chancellor.
Others sought to improve the schools use of social media and to devise a new plan for the UC Davis strategic communications office, which has seen its budget rise substantially since Katehi took the chancellors post in 2009. Figures released by UC Davis show the strategic communications budget increased from $2.93 million in 2009 to $5.47 million in 2015.
http://www.sacbee.com/news/local/article71659992.html
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UC Davis spent thousands to scrub pepper-spray references from Internet (Original Post)
SecularMotion
Apr 2016
OP
KamaAina
(78,249 posts)1. Ongoing discussion in California group
Buzz Clik
(38,437 posts)2. That incident was -- and is -- a study in how not to handle a protest.
snot
(10,530 posts)3. I think this is of interest outside CA, too –
I'm sure governmental agencies everywhere are spending tax dollars on reputation management, and more light on the subject would be beneficial.
bemildred
(90,061 posts)4. Notice, it's not the pepper spray, it's how it looks that's the problem. nt
Mike__M
(1,052 posts)7. Some creative entrepreneurial thug
could invent rainbow hued pepper spray. Watch for it in Cleveland.
romanic
(2,841 posts)5. Maybe it's just me
but that money sound like it would have been better spent on students or staff. :/
tabasco
(22,974 posts)6. Or better training for their nazi rent-a-cops. n/t
Throd
(7,208 posts)8. Katehi is a double-dipping incompetent.