Celebrity-laden start-up wants to change world... eventually... somehow... with stuff.

[DetlefK]

http://gawker.com/i-have-no-idea-what-this-startup-does-and-nobody-will-t-1771036238

So, there is this start-up, "Helena".
Among Helenas current members are Chloe Grace-Moretz, Stanley McChrystal, Selena Gomez, but also intellectuals/scientists/engineers like Deepak Chopra, Casey Neistat, Brian Grazer, Divya Nag, Timothy Doner, Wade Davis...

The plan is that these smart and influential people talk to each other.

And decide what they want to do and how they want to make the world a better place.

Except there are no plans to actually hold meetings.

And except that there is no plan what kind of leverage they would use to achieve their goals.

It's all buzzwords so far.

There is plenty of PR-material, but it's all buzzwords and absolutely no mention of what Helena will actually do.








Oh, and the CEO is a 20-year-old Yale-undergraduate who got this position through nepotism by way of his rich daddy.