BuzzFeed pulls out of $1.3M advertising deal with RNC over Donald Trump

[Mass]

Pleasantly surprised.

I would not expect the large conglomerates to do the same.

http://www.politico.com/blogs/on-media/2016/06/buzzfeed-rnctrump-223937

[herding cats]

1. This is so nice to read.

The buy was for $1.3 million, a source close to BuzzFeed told POLITICO. The source said that the main consideration was the site’s employees – that BuzzFeed could not countenance “having employees make ads, or working at the company and having our site promoting things, that limit our freedom and make it harder for them to live their lives.”
Asked if the site would rule out any Trump advertising, the source said the specifics would matter: “In general, we have taken the position that we won’t take ads for his presidential campaign.”


Read more: http://www.politico.com/blogs/on-media/2016/06/buzzfeed-rnctrump-223937#ixzz4AoTcYhvw
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[C_U_L8R]

2. Good for BuzzFeed

Jonah Pieretti is my new personal hero....

"We certainly don't like to turn away revenue that funds all the important work we do across the company," Peretti wrote. "However, in some cases we must make business exceptions: we don't run cigarette ads because they are hazardous to our health, and we won't accept Trump ads for the exact same reason."