First off, many of our country's voters believe that business experience is a must in order to govern a country (just look at our last pResident). Obama has no business experience, while Rob-me has experience at Bain Capital, albeit laying off workers and outsourcing jobs.
Secondly, our news isn't exactly the most reliable. Much of our media is intent on keeping the election close for Republicans, despite how inept and out of touch with reality the GOP has become. If you notice the way some stories are framed about Obama, you'll get the picture. And Fox News, especially, has it out for him and pretty much any other Democrat or liberal. They are notorious for spreading conservative propaganda and giving Republicans passes and softball questions while interrupting opposing viewpoints.
Third, the economy continues to struggle even with a Democratic president. Many of our voters aren't that informed about politics, so they instantly blame the guy at the top (which is Obama of course), while neglecting the fact that he cannot get much done under divided government. For instance, he wanted to pass a jobs bill last Summer and raise taxes on the rich, but the GOP majority in Congress blocked his efforts. Many Democrats sat out the 2010 Congressional elections, thus allowing the pathway for Republicans to control the House and gain seats in the Senate.
Fourth, as someone stated earlier in this thread, his race has been somewhat of a thorn in his side. According to several sources, racial animus costed him a few points in the '08 election, and he may have won by even more if he were White.
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