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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsU.S. Cracking Down on “Brain Training” Games
The Federal Trade Commission will be sending out rebates to thousands of Lumosity customers misled by company ads
The brain-training giant Lumosity is recalibrating its strategy and facing new challenges as it reels from a federal crackdown on bold health claims about its digital games.
The company behind the Lumosity brand, Lumos Labs, has dramatically cut back on TV advertising. It is facing sharp questions about its much-touted research, which found that users enjoyed a bump in IQ. And there are signs that the growth of Lumositys once impressive mobile app business may have stalled.
Meanwhile, the Federal Trade Commission is preparing to send out rebates to thousands of customers who may have been drawn to Lumosity by its misleading ads. The agency has verified 13,000 requests for refunds, which will be funded by $2 million from Lumosity, but has yet to disclose how much each customer will receive.
The FTC has moved against other digital health tools, too. In May, the marketer of the LearningRx suite of brain-training games agreed to a $200,000 settlement for making false claims about what the games could do to improve conditions like ADHD and Alzheimers disease.
But Lumos Labs is the biggest player, by far, targeted by federal regulators.
Read more at: http://www.scientificamerican.com/article/u-s-cracking-down-on-brain-training-games/
The brain-training giant Lumosity is recalibrating its strategy and facing new challenges as it reels from a federal crackdown on bold health claims about its digital games.
The company behind the Lumosity brand, Lumos Labs, has dramatically cut back on TV advertising. It is facing sharp questions about its much-touted research, which found that users enjoyed a bump in IQ. And there are signs that the growth of Lumositys once impressive mobile app business may have stalled.
Meanwhile, the Federal Trade Commission is preparing to send out rebates to thousands of customers who may have been drawn to Lumosity by its misleading ads. The agency has verified 13,000 requests for refunds, which will be funded by $2 million from Lumosity, but has yet to disclose how much each customer will receive.
The FTC has moved against other digital health tools, too. In May, the marketer of the LearningRx suite of brain-training games agreed to a $200,000 settlement for making false claims about what the games could do to improve conditions like ADHD and Alzheimers disease.
But Lumos Labs is the biggest player, by far, targeted by federal regulators.
Read more at: http://www.scientificamerican.com/article/u-s-cracking-down-on-brain-training-games/
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U.S. Cracking Down on “Brain Training” Games (Original Post)
progressoid
Sep 2016
OP
pinboy3niner
(53,339 posts)1. Trump is due a humongous refund
Liberal_in_LA
(44,397 posts)4. ..
JustABozoOnThisBus
(23,350 posts)7. He should get an amazing refund from Hair Club for Men.
I'm sure he wouldn't mess with Luminosity. He's so naturally smart, let me tell you, you'd be amazed at how smart he is.
Binkie The Clown
(7,911 posts)2. One of the best brain training exercises is learning a new language.
And it opens you up to new ways of thinking. I highly recommend it.
Liberal_in_LA
(44,397 posts)5. plus 1
snort
(2,334 posts)3. 2000000 dollars, 13000 requests.
I wonder if there is any way to figure out how much each customer will receive? If only there was a website that could make me smarter.
Lochloosa
(16,066 posts)6. Or at least show you where to put a comma.....
Orrex
(63,216 posts)8. But as long as the "Jackhammer Male Enhancement" ads are legit, all is safe
progressoid
(49,991 posts)9. Note to self:
Look for Jackhammer pills.
Wounded Bear
(58,670 posts)10. My brother bought into this for his grandkids...
while excercising one's brain functions is probably a good thing, as an intelligent person I know that there has never really been a way to "improve" IQ ratings. Hell, they barely know how to accurately measure them. It's a pretty esoteric concept, really.
I always wondered about these things. I wonder how that new one that just started advertising is. Educating is not "improving IQ."
Act_of_Reparation
(9,116 posts)11. Good. The world could do with a little less woo.